What’s up Rockstars! Want to know an interesting fact? Your About Page is the most important page on your entire site. It’s also the most visited page on your site, and if your About Page is missing even one of these, you could be losing hundreds of free subscribers every single month.
Now that I have your attention, let’s get your site visitors understanding exactly what you're about, and falling head over heels for you as they steadily convert into raving fans (and grow your email list)! Who doesn’t want to be loved, right?
An important thing to note: crafting a Rockstar About Page requires more than throwing together your story with a picture of your face slapped on top. There are several KEY steps to take… And by the time I’m done with you today, you’ll understand step-by-step exactly how to craft your perfect About Page, even if you struggle with writing about yourself.
STEP #1 – GIVE VALUE TO YOUR READERS + HOW
More importantly, what kind of value are you offering your readers? There is a wise saying that you must have an open hand to receive. This open hand being your blog offering value to its readers before asking anything in return from them.
Remember, first impressions are important. And this has been proven time again, the first page your new readers will visit to learn more about you and your blog or business.
Do you want to give the reader the impression that they must give first in order to receive? Or would you rather it feel like a warm invitation into your home for drinks and snacks?
Which makes you feel more welcome?
Well, obviously we want to treat our first-time visitors like guests here! 😉
“But Kevin, this dang About Page is supposed to be about me!” Yes, yes hold your horses… we will get to that soon! But first, we must earn the visitors interest and attention. This is done by giving before receiving. So yes, people want to learn about you, but they also want to know exactly how YOU are going to help THEM.
So before writing your blog's About Page, make sure you are crystal clear on how your blog will be useful to your readers, and who exactly your readers will be (meaning, who your blog is intended for).
Pssst! I’ve got a FREE workbook at the bottom of this post to help you answer these questions.
STEP #2 – GET SPECIFIC TO WHO YOUR SITE IS FOR
On my About Page, I begin with, “Can we just start with the elephant in the room?
Kev. You’re a man. Why “Create Successful Mom Blogs ©”? What could you possibly know about Moms?”
I’d like to start with the fact that if a blog is for everyone than in reality, it’s for no one. I’ve intentionally started my About Page with my target audience. Not only do I want the intended reader to know they landed in the right spot, but I want them to feel at home immediately. Like Christmas morning when your family surprises you with the perfect gift… How’d they know!?
I highly recommend you get specific early on to who exactly your site is for so that you can immediately connect with the reader. It should feel like Christmas every time the ‘right people’ visit your About Page.
Of course, the readers who land on your site will tend to leave pretty quickly when they learn the site isn't for them. But this is a great thing! Remember, we want to serve the RIGHT people, not ALL the people.
Ready to start building an About Page, or simply want to improve your current one? Grab the workbook now!
STEP #3 – YOUR WEBSITE'S STORY
Whoohoo! So you’re on your way to writing a few sentences for your perfect target audience. Now what? Far too many people jump straight into ‘ME mode’ and begin talking non-stop about themselves… ICK! Why should I care when I don’t know if you can help me?!
You're very right! There’s simply too much noise out there for readers to stick around when they can’t immediately find what they need. Don’t get caught rambling about yourself when you haven’t captured the reader's interest/attention yet. You’ll get to talk about yourself soon, just hold off a bit longer. Trust me, your wait will pay off in spades!
In the beginning, your reader is going to be more interested in how your site can benefit them (or interest them). So before you dive into your ‘personal story’, let’s answer a few questions:
- What’s the benefit to someone reading your blog? – “Join our online family of 13,000 plus food lovers!” or “If you find yourself dreaming of XXX, XX or X, you're going to fit right in here.”
- What will they gain from your posts? – Do your posts offer inspiration? Maybe they’ll improve kitchen skills? Business knowledge? Or support an online community of fashion lovers. Set their expectations up right!
- Where’s a great place to get started? – Do you have a popular blog post series that people should know about? Or a powerful Facebook community group that will get them plugged in long term? Don’t leave them hanging or wondering what to do next.
- What credibility or social proof do you have? – No one has ‘credibility’ when they’re first starting out. So don’t stress out too much on this one. But simply plug in what you’re most proud of… maybe it’s your largest social media following, a prestigious guest posting, or even a Facebook community group you run. While you work your snatching up first publication, let your readers know how many years of experience you have, or that you’re learning and will be sharing your journey along the way. Too many people shy away from this… be confident in your journey because others need your courage and will praise you for it.
- What's your origin story? – Did some life-changing event inspire you to create your blog or business? This is a great place to explain your “why”. Where does your passion come from? Share your why and tell a beautiful story!
STEP #4 – YOUR PERSONAL STORY
YOU MADE IT! Great job if you held off this long, you’re going to be in great shape. I know it can be surprising how little the About Page is really about “me”. I remember the shock too.
But now it the time to finally talk about YOU inside your personal story! It’s very key to emphasize here that you should only share about yourself as it relates to your blog or business.
What do I mean? Don’t go off sharing 57 facts about you and nothing else. Your About Page is an interview. And the interviewees that walk in only talking about themselves while not showing any interest in the organization itself tend to not do very well.
Instead, share how your blog has impacted your life – what got you started in the first place? And how did your passion personally come about?
Now, of course, it's okay to share some fun facts and be your silly self. In fact, I’d encourage it! This will not only add finesse to your blog but will give your blog a unique touch, keeping your readers coming back for more. We talk more about discovering your own voice in our Create Successful Mom Blogs course.
But adding things like interests and hobbies, as well as where you live, can help you start building community faster than you ever imagined!
PRO TIP: Let this type of information (57 facts…) be secondary to personal story and blog.
STEP #5 – AVOID THE MOST COMMON BLOGGING ROOKIE MISTAKE
Congratulations! You just finished the meat of your About Page and it’s time to wrap it all up with dessert as I like to call it. Specifically, your call to action.
Any great chef wraps up a five-course meal with something sweet, and that’s exactly how you, as a blogger, should too. Your call to action (or CTA) should be something that encourages the reader to take the next step with you.
This could be as simple as asking them to subscribe to your newsletter or have them share your post to Facebook.
But as Rockstars were going to take it to the NEXT LEVEL! The reason why your CTA is SO DANG important is that you want to solidify your relationship with the reader to last long term. I mean, we're building a business here, right?
If the reader loves you, especially after reading your About Page, it's vital you get them to ‘commit’ BEFORE they get distracted, or worse, leave and forget about you all together.
You don’t want to be that blog that offers wonderful help but doesn’t allow the reader the opportunity to take their relationship to the next level by becoming a subscriber. That’s just bad for business!
Back to being a blogging Rockstar, I want to challenge you to create an exciting freebie or workbook that you can use to seal newly bonded friendships with your readers.
And I want you to offer this freebie all throughout your About Page. As much as we’d like for people to read the entire thing, oftentimes they’ll either skim or skip through it. So offering your CTA throughout your page, (just like this on this blog post) it will increases the chance of converting that reader into a subscriber!
PS: WANT A FREE WORKBOOK THAT WILL HELP YOU WRITE A ROCKSTAR ABOUT PAGE?
Great! I have the perfect guide for you. 😉 Not only is it all digital so you can fill it out RIGHT NOW without having to print anything. You can download it now and save it on your desktop because let’s be honest if you close this blog now, it can be all too easy to forget about it altogether!
To grab your workbook, simply click here or the image below to get started on crafting your ROCKSTAR About Page!
There’s never been a better time than now! And don’t forget to give back by sharing this bad boy on Pinterest too! 😉