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We all love Pinterest, right? Who hasn’t sat on their iPhone for houuurrrssss while thumbing through pins, saving only the best and prettiest ones to our top boards?

Although Pinterest made its name as the go-to for recipes and DIYs, there are so many more uses for the platform.

For example, did you know that Pinterest is one of the top referrers of blog traffic? By strategically using Pinterest for blog traffic, (and not just pinning your dinner for tomorrow night), you can actually see an exponential increase in visitors to your blog from this platform.

Bottom line? Pinterest should be one of the platforms you invest in most to grow blog traffic.

If you are not using Pinterest you are definitely missing a great source of traffic. Learn how to grow your blog sharing your content on Pinterest. By Kevin Charlie, Entrepreneur #bloggingtips #pinteresttips #entrepreneurs

If you want a little more proof, it’s fine. I understand. But check this out: when I started implementing these three key Pinterest strategies, I was able to increase the growth of my blog by OVER 400% in just a few short months.

Before Pinterest, I’d been struggling to grow my email list steadily. And just when I had thought my email list had flatlined for good, this new surge of blog traffic (directly from Pinterest, my friends) gave me a fresh and steady flow of subscribers. And the growth hasn't stopped yet!

I am seeing a continuous spike in traffic by 100% EVERY. SINGLE. MONTH. My mind was absolutely blown.

Pinterest business blog strategies

So many people had told me Pinterest had changed, and that the golden days were over. That I needed to have these strategies implemented 12 months ago, that I didn’t stand a chance.

Well I am telling you Pinterest growth is alive and well, and with so many people closing up shop, not adjusting to new strategies and others simply not trying because they've heard discouraging talk…hear this:

There has never been MORE opportunity to steal back those missed years of growth. And today I'm going to share with you effective and evergreen strategies on how to use Pinterest for your blog.

So bust out a pen and paper, cause' here we go!

1. Optimize your Pinterest profile for your target audience.

What does it mean to optimize your Pinterest profile? Essentially, you need to create a profile that resonates with your people, and also that helps your pins turn up higher in Pinterest search results.

Do you know who your target audience is? This is one of the first steps of starting a business, and we walk through it in more detail in our FREE workshop training.

It's kind of like if you were to open a restaurant. First things first, you should discover what type of food you'll serve. You don't want to end up with some crazy French-Chinese-Mexican fusion and scare everyone away, right?

RIGHT.

It’s the same with Pinterest!

Let’s dig deeper, shall we?

Take a look at your Pinterest profile. Or, to make things easier, stay here and take a look at mine.

using Pinterest for blog traffic

There are four main areas that you need to optimize in order to show up higher in Pinterest search results and to show your profile visitors exactly who you are and what you do.

1. Your bio
2. Your profile photo
3. Your name
4. Your website

Your Bio:

It seems like it should be so easy, but writing a bio is always one of the hardest parts of creating a website or social media profile. Why is writing about yourself so difficult?!

But, suck it up, buttercup. This is essential to your Pinterest business strategy (and really every social media platform you’re on, if we’re being real).

A good rule of thumb to remember when writing your bio is that people are inherently selfish, and we want to know what you can do for us. So use this to your advantage when writing your bio. Create a statement (and it really just needs to be 1-2 short sentences—you’re only allotted 160 characters in your Pinterest bio) that tells your visitors what you do and who you do it for.

Take a look at my bio:

“I help entrepreneurs grow SMARTER and profit FASTER.”

I help who?

Entrepreneurs.

I help them do what?

Grow SMARTER and profit FASTER.

Which is something every entrepreneur wants to do. I’ve made it short, sweet, and to the point. (And if you take a look back at my profile, you’ll see I’ve even added a call-to-action to my free workshop for good measure. 😏)

Your Profile Photo:

There are two ways to do this: your face or your logo. If you are the face of your business, then you should have a professional headshot as your Pinterest profile photo. This should be the same headshot you use in your online presence across the board.

And when I say “professional headshot,” I don’t mean you need to hire the camera guy with all the fancy gear and throw a full-on photoshoot. Find a simple background (it can even be a floral arrangement or a brick wall) and have a friend capture a photo of you smiling. BAM, professional headshot. In fact, the iPhone 7 and 8 take outstanding professional photos in Portrait Mode, making for even easier headshot photography!

Otherwise, you can use your company’s logo if you run a larger company or aren’t comfortable being the face of your business.

Your Name:

Pinterest allows you to place more than just your name in the “Name” section of your profile. Take advantage of this. Utilize this space to include keywords in a tagline for Pinterest SEO purposes.

For example, I create content for online bloggers and entrepreneurs, so the keywords in my Pinterest name are, “Kevin Charlie | Entrepreneur + Blogging Tips”. That way when someone searches these keywords, I have a higher chance of showing up in their results. You can do a simple search on Pinterest right now with your keywords to discover people who are using them (it’s likely your potential competitors).

Your Website:

You absolutely need to include a link to your website in your Pinterest profile, and you absolutely need to have that website verified through Pinterest with article rich pins enabled.

These are the four keys to allowing any and all visitors to your Pinterest profile to understand exactly who you are, what you do, and if you can help them. When all of this information is readily available, it makes them that much more likely to follow you.

Now that you’ve optimized your profile, why not get started on your pins? Check out this video for creating irresistible blog graphics:

If you like what you've read so far, click the image below to grab our Perfect Pinterest Workbook.

How to use Pinterest for your blog workbook download

2. Implement SEO strategies specific to Pinterest.

I know exactly what’s going through your head right now: “I’m sorry, why are we talking about SEO on a social media platform?”

Well, Pinterest is more than just a social media platform. It’s a search engine that allows its users to type what they’re looking for into the search bar and get served results based on keywords and optimization.

Basically, SEO stands for search engine optimization. And what is search engine optimization? A big, scary, intimidating term that essentially means “optimize your content in a way that increases the likelihood it shows up at the top of search results.”

You know how you type a term into Google when you’re trying to find something? Those search results are put in order based on an algorithm. SEO is what you do to make the algorithm like you so it puts you first in line.

So how do we do this on Pinterest?

1. Create boards that are relevant to your industry and include keywords in the title.

First things first, you should always have a single board dedicated to your own blog posts, and it should sit right at the top of your profile (you can even turn it into a spotlight board so it grabs even more attention).

For more board ideas, think about your target audience again. What are they interested in? A great rule of thumb for this is to consider your blog post categories and all of the different avenues in your industry. Each of those would make a perfect Pinterest board.

It’s a good idea to shoot for at least 20 different Pinterest boards that are relevant to your niche.

And guess what? Those old recipe and fashion boards?

You don’t need them anymore.

At least, your followers don’t need to see them anymore. If you’re not attached to any of the pins on the board, go ahead and delete it. Otherwise, you can simply turn it into a secret board so only you have access to it.

Now let’s move onto board titles. Take a look at a few of my titles:

• Blogging 101 | How To Build A Successful Blog
• Social Media Marketing | Set The Strategy For Your Blog
• Effective Email Marketing | Engaging Newsletters

Each of these are essential topics in my niche that my target audience is interested in. They’re also filled with keywords. Take advantage of the space allotted to you in your board titles and add in keywords. Long gone are the days of cutesy board titles. Now it’s important to state exactly what can be found in each of your boards.

2. Put keywords in your board descriptions.

If you go to edit any of your boards, you’ll see a large text area to put your board description. And you just want to put a ton of relevant keywords on your board and the types of pins you save to it.

Let’s get one thing clear upfront: keyword stuffing is not recommended for traditional search engine optimization practices. However Pinterest has not started punishing users for this practice (yet—I’ll keep you updated), so you go right ahead and stuff all the keywords in the crust.

Take a look at my board descriptions to see what I mean by “keyword stuffing.”

Using Pinterest for blog traffic graphic with example pins

This helps your board to rank higher for each one of these search terms and is something you absolutely need to add to your to do list right meow.

3. Add keyword-filled descriptions to your pins.

We’re not keyword stuffing here. Instead, we’re adding an even longer, more in-depth description of your pins that give more detail than just the title would.

Good news—you don’t have to do this on every pin you save, and I would actually recommend against it on any pin that isn’t yours. Remember, we’re trying to send traffic to your website, not someone else’s. 😉

Have you written a meta description for your blog before? Creating a keyword-rich pin description is similar except you have even more space to utilize.

How to use Pinterest to grow your blog downloadable workbook

So what should you put in that space?

Start by making a list of short-tail keywords (1-2 words) and long-tail keywords (3+ words) that people often search for when looking for pins like yours and include the best ones in your pin description.

But remember. We’re not keyword stuffing.

This means you need to discreetly place your keywords into places in sentences where they still flow and make sense.

So if you were saving a pin called “5 Tips For Flawless Food Photography Lighting,” you might include long-tail keywords like, “how to photograph food” or “food photography lighting.”

If you’re on the keyword struggle bus, Pinterest makes it easy for you! Type your short-tail keywords into the search bar and take a look at what the platform auto-suggests for you.

Pinterest business blog strategies for increased traffic

Or better yet! Try typing in whatever keyword phrase comes to mind and Pinterest will suggest an entire keyword phrase for you!

Pinterest business blog strategies to grow traffic

All that to say, if your pins strategically include keywords, you exponentially increase the chance that your people will discover your pin when they search for something on Pinterest.

3. Pin a LOT.

Wouldn’t you know it, one of the best ways to increase Pinterest followers and help your pins to get seen by more people is to pin a lot. We’re talking multiple times a day, every day.

But, um, we all have businesses to run and that’s not even the least bit feasible.

Yes, yes, I know. And I have two problem-solving suggestions for you.

1. Pin immediately after you publish.

Just finished up a new blog post? Pin it. Now.

And not just once, either.

Here’s my strategy: As soon as a publish a blog post, I pin it to the board that’s just for my blog content (remember when I told you to make one of these?).

Pinterest business blog tips

Then I find that pin and save it to all of my other relevant boards. I do this for a few reasons. First, it increases the chances that someone will find and repin it. Second, not every follower is going to follow all of your boards, so it increases the chances that everyone will see it. And third, Pinterest's algorithm will not show duplicate pins to users, so really, why not?

2. Schedule your pins.

You don’t have time to consistently pin all day, every day. But you can sit down and make time once a week to schedule out a week’s worth of pins.

(Notice how I said make time? It’s important enough to ensure you set aside the time to do this weekly.)

Two of the most popular pin schedulers are BoardBooster and Tailwind. Personally, I swear by BoardBooster and its serious user-friendliness.

BoardBooster allows you to save your pins to a secret board that the software will then push out based on the timeframe you’ve previously set in your account. For example, 20 pins spaced out throughout the hours of 10 am to 11 pm.

As with all social media platforms, it’s important to use the 80:20 ratio. This means 70-80% of the content you share should be curated from other sources and 20-30% should be your own. For every one of your blog posts scheduled, shoot for 3-4 curated posts.

Tip of the day: This does NOT mean you need to produce 20 pieces of new content a day. It simply means resharing your content more often, on autopilot.

Pinterest is an incredibly powerful social media/search engine hybrid, and if you implement these key strategies, you’ll be well on your way to exponentially growing your blog traffic.

How to use Pinterest for your blog

Now tell me. Which of these tips are you going to implement first?

 

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