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So you want to start an online business.

Great! I love it! Congratulations! It’s an exciting journey, although it’s definitely not one to be taken lightly.

But you’re in luck. Because I’ve, well, already started a successful online business, and I’m going to walk you through exactly how you can start your own. With the exact tips and steps that I wish someone had told me when I was first starting out.

Before we really dive in, let me tell you just a little bit about myself.

I got started while helping my dad with his elevator business. It was great to be a part of the family business, but it wasn’t my passion.

I wanted more.

My online business got its start on Instagram, and has slowly but surely made its way to where it is today. I’ve had lots of ups and downs along the way, but that’s why I wanted to write this post. To help you have a lot less downs and a lot more ups on your way to success.

Because creating your own, profitable, successful online business is possible, and I want to help you do it.

Graphic that introduces the beginner's guide to starting and online business blog article

Check out the episode below:

So shall we get started?

Before we really dive into the specific steps you need to take in building your business, there are a couple of things we need to cover.

1. Discover your passion.

Now, I mentioned just a few paragraphs ago that building elevators just weren’t my passion. But motivating and teaching other online business owners and entrepreneurs is. It makes me happy and I thrive on hearing about others’ successes.

Sure, you can start an online business about home security systems, solar energy, or microwaves and be successful, but will you absolutely love what you do?

If we’re being honest, probably not.

You’ve heard the quote “Do what you love and you’ll never work a day in your life.” It may be cliché as hell, but it’s true! You want to build your business around what you’re passionate about. And then it’ll never feel like work because you will truly love what you’re doing day in and day out.

Think about your hobbies. What do you love to do in your free time? That is the thing you want to build a business around. Whether it’s cycling, fashion, cooking, what have you, look at your hobby from a different angle to see how you could make money from it.

Boom, you’ve got your business idea!

2. Find your people.

Great, so now you know what you want your business to be. That is a Very Important Step. But the second most important step to building a successful online business is knowing who is going to buy what you’re selling.

Because, well, you don’t have a business if you don’t have customers. Am I right?

Yes, I am.

Even before we think about your product or service (but don’t worry, that’s coming up next), you need to understand who your audience is.

So start thinking. Who else is passionate about what you’re passionate about? If you created an online platform to talk about your passion, who are the people that would be interested in listening? Who would buy something related to your passion?

Those are the people who are going to be your potential customers.

And you know what? Once you pinpoint who your people are, figuring out your core product will become that much easier.

Alright, so those are the two stepping stones before we can really get started.

You know what industry your business will be in and who your audience is. Now, you need to figure out what you’re going to sell. Let’s get into the nitty gritty step-by-step of creating a profitable and successful online business.

Freebie graphic for 8 questions to help you discover what you are truly passionate about

Step 1: Determine how your business will make money.

It probably goes without saying that you simply will not have a successful business if you do not have a plan for how your business will make money. But this blog post is for all levels of beginners, so I just want to make sure I’m covering all my bases here.

However, when you’re first getting started in your business, you don’t need to think about your core product quite yet.

Instead, you need to think about what you can sell or offer to make money now. For most businesses, it makes the most sense for this to be some type of consulting or service-based offering. It can be quite profitable, and if you’re good at your job, you can generate a serious customer base.

However, you don’t want to be having consults or offering services to clients and customers forever. That type of work requires you actually having to work all 40 hours a week (or more, because the more you work, the more money you make), and our end goal is passive income and a business that makes money while we sleep.

Man making a snow angel in a floor full of money because he started an online business

The end goal is to move to something more passive and profitable, like an online course. Because you want to grow your business, and there’s only so much growing you can do with a coaching business and a limited number of hours in the day.

So let’s look at this in two different stages: the now stage, and the later stage (but not like the candy).

What can you do in your business to make money now? Can you create training plans for athletes? Start a fashion blog or become a style consultant? Think about your passion, who your audience is, what they want, and what you’re good at. Pick a temporary (first year or so of your business, just to get off the ground) product or service and run with it.

But then you want to take a step back. You don’t need to do this immediately, but around 6-12 months after you’ve been consistently making money in your business, you need to start thinking about your core product.

What do you want your business to be known for? What can you create to sell so that you don’t have to consistently be putting all of your hours into your biz? I, of course, recommend an online course, especially because there is something to teach in every single niche or industry out there. You’ve just got to figure out what knowledge you have in your brain that other people would pay to learn.

Free 8 questions to discover what you are really passionate about graphic with tablets

Step 2: Create your brand.

There is so much involved in your brand, and you want it to represent and encompass your business perfectly, so don’t rush through this part.

Your brand incorporates your visuals (logo, colors, fonts, etc.), your business voice, and your business mission or your why.

Unless you’ve got some pretty intermediate Adobe skills, I recommend hiring a graphic designer through platforms like Upwork or Fiverr for your brand visuals. I mean, this is going to be the look that represents your business. You don’t want it to be anything less than professional. Choose your color scheme, choose a business name (many online business owners use their own names—determine if this makes sense for you and your business), and talk to your graphic designer about what you’re envisioning for your logo and branding.

No budget yet? Check out my video tutorial on how to create a stunning logo (no graphic design experience required…you’re welcome 😉).

Your logo will be on your website, in your marketing materials, and on your social platforms, so make sure it’s something that is easy to reformat in many different ways. Pick 2-3 brand fonts and 2-3 brand colors to stick to in all of your marketing materials (including your blog post graphics).

Then think about your brand voice. This is the voice you’ll use in all of your blogging, social media content, web copy, and more. Are you funny? Helpful? Informational? Sarcastic? Friendly? Try writing a quick blog post and see what your writing style is in general. Use that in helping find your brand voice.

Lastly, think about your business mission. Why are you starting this business? What is your why? Is it your family? Is it financial freedom? What motivates and drives you? That’s your why, or your mission, and it’s an important thing to keep with you.

Step 3: Build your platform.

There are a few essential platforms in an online business: a website, a blog, an email list, and a social media presence. Get started by creating each of these things from scratch. Buy your website hosting and domain (this should be the same as your business name), join an email marketing service provider to begin growing your email list, and create all of the social media profiles you’ll need for your business.

It’s essential to begin building your online platform so your audience can have a place to find you. You can’t have an online business without an online presence, so be sure to spend the necessary time creating each of these platforms.

I recommend hiring a website designer to create and customize a website perfectly for your business, but Squarespace and WordPress themes offer great DIY options until you have the funds to do so. Both of those website platforms also have blogging capabilities, and you’ll want to ensure you begin creating quality blog posts much sooner, rather than later, to increase your search engine rankings and give potential customers a reason to start following you.

This stage of starting your business will probably be pretty boring, and it’ll be tedious, and it’ll be time-consuming. But building your platform is the number one way to get your new online business in front of potential customers.

Step 4: Promote your business.

We’ve finally reached the final step in our beginner’s guide to starting an online business: promotion.

Gif of SpongeBob saying he's ready - about being ready to start an online business

There are so many different ways to promote your business, but there’s one perfect secret sauce to growing your online presence and your online business.

Blog consistently. Create freebies and opt-ins on your website to grow your list. Send weekly emails to your list. Post to the 2-3 social platforms your audience is most likely to be on 3-7 times weekly. Link to your blog posts. Link to your opt-in freebies. Repurpose your blog, email, and social content across all platforms.

It sounds like a lot of work (and, really, it is), and many business owners end up with an entire team that helps them complete all of these tasks, but it’s so worth it to see your online business grow and thrive.

Starting an online business can be the perfect way to create a business out of something you love and make money from your hobby. It can be the best means to financial freedom for you and your family. It’s a great way to generate income while traveling, moving around frequently, or staying home with your children.

No matter what your reason is, I want to help you succeed with your online business. So follow each of the above steps to get started and download this freebie worksheet to help you, specifically, answer all of the questions and fill in all of the blanks for your particular business. Because you can do it!



These are the EXACT same steps I used to 10x businesses just like yours and generate new customers on autopilot!

it's free!
100% privacy guaranteed, no messin' around!