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Don’t get me wrong—I completely understand how podcasting can be scary and intimidating and overwhelming and basically the worst thing in the world. In fact, I was so anxious about it that I had convinced myself it was some dumb marketing tactic that I didn’t need, and who the heck listened to podcasts anyways, am I right?

Welp. Actually I was wrong.

Podcasting was the single most powerful thing I could do for myself, let alone my business.

Before I started my podcast, I was terrified of actually speaking into a professional mic (I mean, who do I think I am?), sure that no one would want to listen to me.

And now? Not only have I been able to get over my fear of speaking, my podcast Addicted to Marketing has helped scale my business and bring us to new heights by branding us with even greater authority.

Win-win, right?

GIF of a guy that drops the mic and puts hands in the air

Now, I’m able to talk to myself (don’t judge, myself and I are very good friends) in a safe place, find my voice, and strengthen my brand.

white and teal graphic for a free guide on how to start your own podcast

Check out the episode below:

My brand was finally able to reach people on an internal level and I wasn’t just scratching the surface anymore.

Podcasting has arguably been one of the greatest things I’ve ever done for myself. And I am thoroughly convinced you can do it do. And today we’re going to go over the exact steps and tools you need.

But let’s cover the basics first, right?

What is a podcast?

Well if you don’t know, you’ve probably been pretty lost so far, and for that I am eternally sorry.

Funny gif of character in box of shame that does not know how to start a podcast

But I’m going to tell you now exactly what a podcast is and why it’s the best dang thing since sliced bread.

*Lets self out of Box of Shame.*

In few words, a podcast is a digital audio series. There are podcasts covering a range of topics. Some are industry related, some are comedic, and some are fictional. You could probably find a podcast about pretty much any topic you could think of.

Seriously, I dare you.

Think of some random topic, and go search the podcast section of iTunes. I bet you $50 there’s at least one related podcast.

white and teal graphic for a free video revealing secrets to starting your own podcast

Moving on.

My own podcast, The Addicted to Marketing Show (which you can actually listen to the audio/podcast version of this blog post above—you’re welcome), is about marketing. Bet you didn’t see that coming.

But more than that, it’s about building and marketing a business that allows you to make more and work less so you can spend more time with your loved ones and less time working your life away.

You can (and should) go subscribe here so you don’t miss an episode.

Why should you start podcasting?

Like I mentioned above, podcasting can seriously help you internally to find your voice, as well as find the confidence to actually share it. People do want to hear what it is you have to say.

But for your business and your marketing?

That’s a whole ‘nother ball game.

Podcasts are the future.

Not as many people want to sit and read blogs anymore. Instead, people want to multitask. They want to learn on their commute to work, while they’re cooking or in the shower, via listening rather than reading.

Podcasting is another way to repurpose your content, reach a wider audience, build authority in your industry, and grow your business.

In layman’s terms? Podcasting = good idea. 😉

How do you create a podcast?

Ahh, now we’re getting into the nitty-gritty stuff, and the reason you’re really here: how to start a podcast.

In this section, I’m going to explain step-by-step the exact actions I took when starting my own podcast so you’ll get a glimpse into my process and be able to easily start your podcast.

Step 1: Getting Started

What do you want to podcast about? What is your industry, and how will your podcast topic fit into it?

This is the first step before you can do anything else: determining your podcast topic.

Here are the five things you need to really get started creating your podcast:

  • Your topic
  • Your title
  • Your summary
  • Your cover art
  • Your intro

Let’s dive in a little more.

Your Topic

Okay, so I’ve already mentioned this one. Let’s chat a little bit more about it.

Just like when you’re creating a blog, you need to niche down enough so that you’re not trying to cover every single topic in an industry. But you also don’t want to niche down too far or you will literally run out of things to talk about.

You need to find that happy medium.

What are people curious about or searching for in your industry? What do other successful podcasts in your industry cover? Is there a need for a certain topic to be covered? Are you knowledgeable in that topic?

These are all questions you should be asking yourself while pinning down your podcast topic.

Your Title

My team and I deliberated on my podcast title for hours until we finally narrowed it down to the perfect one.

Finding your perfect title is going to take some time. Allow it to take some time so that you don’t hastily start calling your podcast something you hate.

Don’t allow it to take up so much time that you never get started.

Get feedback on your title ideas, ask friends and family for their input and opinions, run online polls, and confer with your team before you decide.

Your Summary

This is going to be the main description of your podcast, and one of the first things that a lot of potential new listeners will see. iTunes allows you to include up to 4,000 characters of copy, so be sure to take advantage of that and create colorful and engaging copy that makes people want to listen to your podcast.

Include major keywords that listeners might be searching for to help with SEO, and consider hiring a copywriter to create or edit your summary for you.

Your Cover Art

Unless you have a good design eye, you’re definitely going to want to enlist the help of a graphic designer on this one, just because it is so important to have good cover art.

You know how people always say “Don’t judge a book by its cover,” but somehow people always do.

Same goes for podcasts.

You want a cover that is going to grab potential listeners’ eye as they’re scrolling through their podcast options so that they’ll choose you. It’s also a good idea to have a photo of yourself (as the host/talent) on the cover so people are able to put a face to the voice.

Pro Tip: Be sure that your cover photo is still legible and still looks good at thumbnail size (150x150px), as this is how most people will view it.

Your Intro

Your podcast should have a set intro that plays at the beginning of every episode. It’s kind of like your branding in your podcast. When that intro starts, people know which podcast they’re listening to.

We’re covering essential tools next, so for now, just get started writing your intro script.

Be sure to hook listeners in with a catchy tune in the background and a couple of sentences that really tug at their pain points. Let them know who you are and how you’re going to help them.

Keep this around 15-30 seconds so that it doesn’t take up too much time out of each episode. As you’re writing your intro, time yourself reading it out loud so you have a ballpark estimate of how long it’ll be when you record it.

teal and yellow graphic for a free video about the secrets behind starting a podcast

Step 2: Tools

If you’re going to start a podcast, you really have to commit.

One, because it’s hard work. But also because it’s really expensive to buy all the startup equipment and you don’t want it all to be a complete waste of money.

So once you’ve made a pact with yourself that this is something you’re really going to dive into and stick with, you’re ready to buy your tools.

Here’s your quick list of the items you’re going to need:

  • Microphone
  • Pop filter or windscreen
  • Mic stand
  • Computer (hopefully you already have one of these)
  • Editing software
  • Skype & Skype call recorder

Here’s your long list:

Microphone

Obviously. How else will they hear your voice clear and crisp without any of the background noise?

I personally use an XLR mic combined with a USB audio interface, but if I was to do it again I’d simply buy any great USB Yeti Mic (that came with a pop filter).

Pop Filter or Windscreen

You might not realize just how much one of these babies can help improve the quality of your audio, but it’s a lot. Pop filters and windscreens help to get rid of those annoying popping sounds that can occur just through the sheer action of speaking into a microphone.

There are tons of available options out there, but again, I’d recommend just going for the microphone/pop filter combo.

Mic Stand

Sure, you could hold your microphone. But that would get old real fast. Some of your podcast episodes might be really long, especially once you start interviewing experts in your industry.

You’ll definitely want to get a mic stand that sits on your desk or has an arm & clamp to mount to your computer or wall.

Computer

This is a given. How else will you record, edit, and publish your podcast? I’m definitely a Mac guy, but you do you. 😉

Editing Software

If you have a Mac like me, you’re in luck! GarageBand, my preferred editing software, already comes free on your computer. If you have a PC, you can download the audio editing software Audacity fo’ free.

Of course, if you’re fancy, there are other options you can look into, like Adobe Audition or Pro Tools by Avid. But these are more expensive and certainly not required when you’re just getting started.

Skype & Skype Call Recorder

You don’t need to worry about this right away. These tools will come in handy when you start having guests and interviewing others in your industry on your podcast. Because not everyone lives in or can travel to the same areas for an in-person interview, we have software that allows us to collaborate from a distance.

Skype will allow you to be on the line at the same time, while you’ll need a separate Skype call recorder to actually record the call (because the tool itself doesn’t offer that feature).

There are other online meeting tools that do have recording features, such as Zoom and GoToMeeting, but a lot of people tend to already have Skype accounts, so it works well.

Step 3: Record & Edit

Now it’s time to press that big red button!

Gif of guy smiling hitting big red button after creating his own podcast

Record a few practice rounds before making a go of your first podcast episode. You’re probably going to hate your first few attempts, but it’s fine. Practice makes perfect, and the more you practice, the more comfortable you’re going to get speaking into the mic.

Throughout your episode, keep a consistent distance away from the microphone so your volume level stays steady throughout.

It’s also a good idea to break up your episode into segments if you’re creating a longer podcast (some might only be 10 minutes of full value content while others might be 45 minute interviews or stories). Just like you’d separate blog content by subheadings, you need to have the same distinction between podcast topics.

Don’t fluff up your content too much. Although some storytelling is good, you don’t want to bore your listeners with information that they just don’t need to know. Keep your content valuable and you’ll see better results.

Always include a call to action at the end of every episode telling your listener what to do next. Is it checking out your show notes on your website? Listening to another episode? Checking out your sales page? Following you on social media? Feel free to switch up your call to action to whatever makes sense with each episode, but always give your listener an action to take next.

And last, but not least, don’t edit your podcast too much. It’s obvious when your voice jumps around a ton because you cut out a bunch of audio. Of course you don’t have to get the audio perfect every single time, but you should keep in some of the “ums.” They make you human.

Step 4: Publish

First, you need to set up your feed. I host my own podcast episodes on Buzzsprout, which is definitely my number one recommendation for your podcast feed. Not only is it incredibly intuitive and user-friendly, but it also makes it incredibly simple to get your podcast on iTunes as well.

screenshot in blog about how to start a podcast

Sign up with my affiliate link and we’ll both get a $20 Amazon gift card!

When creating your Buzzsprout account, you’ll need all of the info you put together in step 1 (Getting Started) of this blog post. You can also download our Podcast Secrets Video Workshop to ensure you fill out each section completely and correctly:

Step 5: Market & Promote

And now we’re on the final step: marketing and promoting your podcast so you get some new listeners!

Of course you’ll be uploading and publishing your podcast episodes to your feed (like Buzzsprout) each time you create a new one. But where do you go from there?

First, you’ll want to share each new episode on your blog/website. The Smart Podcast Player is one of the best plugins to use to share your podcast episodes easily and with a visually appealing player.

You can also repurpose your blog content in your podcast, then simply include the audio player within that blog post so blog visitors can choose to read or listen to your content.

Always create show notes for each episode to reach people who don’t particularly like to listen. You can use the Pretty Links plugin to redirect URLs like kevcharlie.com/1 to the corresponding blog post or show notes so you can easily tell your listeners where to go during your blog post.

Link to your podcast episodes on social media and in your email as well to reach an even wider audience.

And, of course, keep publishing new episodes consistently! First, it’s essential to establish podcasting as a habit so you stick with it. Second, you want to always have fresh content to keep listeners coming back for more.

Ready to get started on your brand new podcast? I’m so excited for you! Don’t forget to download my Podcast Secrets Video Workshop to walk you through creating and setting up your Buzzsprout account and more:

teal and yellow graphic for a free video about the secrets of making a successful podcast

 

GET MY 5 PROVEN STEPS

These are the EXACT same steps I used to 10x businesses just like yours and generate new customers on autopilot!

it's free!
100% privacy guaranteed, no messin' around!