Without a doubt, Pinterest is a powerful marketing resource that when used properly, can dramatically boost your site's traffic, email list and following, ALL on autopilot.
Sounds too good to be true, right? Well, it’s a dream come true for not only me but countless other bloggers and businesses out there who are crushing it with the platform we call Pinterest.
Who knew something that could be so much fun, could also drive traffic by the hoards to your blog and help you earn money with your blog.
But often when we think of traffic, Google is the first thing to race to our minds. Along with its complex and often intimidating SEO come front and center.
So what sets Pinterest apart from its more nerdy counterpart?
Which means that if you’re not creating gorgeous (and STRATEGIC) graphics with your Pinterest account, then you are missing out BIG time.
No worries, there will be no missing out today. We’re going to cover all of this and more! And by the time I’m done with you, you're going to be one Pinterest Rockstar, jamming to your favorite new beat! 😉
First I want to ask you, what do you believe goes into a high-converting blog post image? What will get you thousands of repins, HEAPS of traffic to your blog, and be an absolute game changer for your email list (plus proven virality)?
PROOF IMAGE OF MY 1K PIN
It ain’t just dazzling photography or fancy fonts…
In fact, there are six specific things that you need to add to your Pinterest tool box, today! And we’re going to cover each in detail.
So bust out your notebook, it's time to write your very first one-hit wonder.
Ready? Let’s do this!
HERE ARE SIX THINGS EVERY IMAGE SHOULD HAVE:
#1 – VERTICAL > HORIZONTAL
Vertical images just appear larger in the Pinterest feed. It’s as simple as that, and vertical pins will get you 100x more repins. On Pinterest, all images are the same width so naturally horizontal images will have a smaller height, reducing the overall size of your image (making it hard to see). Ahh poopy, right?
No sweat because we have the fix! I recommend adding images that are 700 x 1100 pixels. For reference, this is the size of the image I used at the top of this blog post. And can be done very easily using a simple tool like Canva.
Here is an example of just how simple it can be, using Canva, as well as grabbing ideas from other Pinterest image templates.
CANVA IMAGE EXAMPLE
And notice just how easy it is to drag and drop your own background image in, using the default font because these templates have been thrown together by professional Canva designers!
#2 – EASY TO READ, LARGE TEXT
I will give you the ultimate example. I want you to recall your favorite movie where the actor/actress is scanning the newsstands. Every magazine or newspaper is competing for his or her attention, doings it's very best to jump out for attention.
Pinterest is the modern day newsstand. Obviously with a more beautiful and captivating vibe to it.
When people are scrolling through their Pinterest feed, they’re not reading every single description. That would be exhausting…
They're looking for the eye-catching, attention grabbing, curiosity seeking pin that gives them everything they wanted to know and were searching with a single glance.
By adding a large title or headline onto your image, you show people the value that you’re offering in your post, just a single click away, enticing as ever to click-through and share or save for later as they repin it to their own board.
#3 – CREATING A BRAND WITH YOUR PINS
I was dead on terrible when it came to designing my first post images. But hey, we all gotta start somewhere and I want to encourage you right here and now that you got this. Obviously, your images aren't going to look stellar right out of the gates.
Let me share a fun horror story that might encourage you in your beginning steps.
I fell in love with Instagram and everything it stood for. Gorgeous images, a rapidly growing platform with endless potential. But creating my first images, I was all over the place.
Jumping from one font to another (in the same image I might add *facepalm*) like going to a professional business meeting with mismatching clothes. My colors were like a toddler slapping paint on the wall, and don't even get me started on how colors…
It was a bloodbath.
It all started coming together after more and more experimentation. Studying how other popular brands were designing their images, what colors went together well. And eventually, your eye begins to develop a natural and unique style for your own brand.
Worse case scenario, you can always connect with another blogger or artsy friend to help you throw the beginning steps of your brand together.
Remember this is something that develops over time so don't beat yourself up!
SO WHY IS A BRAND SO IMPORTANT?
Because here’s the deal on Pinterest: there are over 200 MILLION users (which means there’s a lot of pins to compete with). If your pins are sporadic and ALL over the place with every new blog post, then the folks on Pinterest are not going to be able to recognize you.
With all that noise, we want to be that yellow dot in the sea of gray!
So if all your images followed the same template, colors, and fonts… guess what? There's a substantially higher chance users on Pinterest will eventually begin to “recognize” your brand. And that will be a beautiful day, trust me! 😉
They’ll think to themselves, “oh, I've seen this somewhere before!” As your brand starts showing up everywhere. People will subconsciously deem your work as “better” because you appear to be everywhere at once.
Eventually, those individuals will be more inclined to click on your pin, be it out of curiosity or awe, and then you will have the chance to convert them into raving fans and subscribers.
#4. YOUR WEBSITE LINKS
Generally speaking, the way Pinterest works is users are pulling images from your blog or website, and then pinning them to their boards. This is why it's so important to make sure your pins have a link attached to them.
That specific pin is designed to link back to your site (creating a ‘backlink’). But it’s also important because relating back to point #3, this starts to build your brand and image. When a user clicks on your pin and visits your site, after a period of time it starts to build a familiarity with your site.
WARNING: Users will even try to use your pins and link it back to their own blog. This is the reason why it’s so important you add a link to all your pin and keep your brand consistent.
KC TIP: People generally tend to wonder what's in it for them. So it’s best not to place your URL link on top of your Pinterest image, but instead, add a large title with a benefit of how this pin can specifically help the user.
#5 – TEASE WITH AN OPT-IN OR FREEBIE INCENTIVE
The tip above has lead to the majority of my success on Pinterest and had a huge impact on the growth of my email list.
This alone can turn your stagnant email list, into a Rockstar powerhouse. It’s one of my very favorites and has been an ABSOLUTE game changer for my blog and online biz.
My blog went from a stale email list of 1,000… to steadily growing hundreds of new subscribers every single month like clockwork.
Once you nail down your color and brand, start to map out freebies that you can create for each existing blog post. And when begin to create new content, you will automatically start to strategize what opt-in incentive you can design with every new blog post.
This is when you know you have mastered content creation.
So you've heard this all can be good news for your list, but what does that mean for your images?
This means that if you have some sort of incentive for people to join your email list (a PDF download, email course, a free worksheet, etc), then you should plant these little offers above or below your headline on your Pinterest images.
It doesn't get any better than that. Users will immediately know that they will get something valuable like a freebie if they click through to your post.
Your pins will stand head and shoulder above of your competition.
Here are a few examples of my own images that use this strategy:
You can see we’ve combined our brand and colors with a large title. And lastly, we added the freebie teaser right on top or bottom of the image so they know exactly what they'll get. If the user knows what they're looking for, this could be just the thing to push them over the edge and will subscribe through the freebie to your blog. BOOM!
#6 – GO GREEN, I MEAN EVERGREEN
Lastly, Pinterest is NOT the place for time specific pins. Think one-time events (challenges or launches) or time specific webinars.
Pinterest relies heavily on evergreen content, which means content that is always relevant to the reader – much like an evergreen tree always retains its leaves year round.
Often times you’ll find an old pin is still making its round a year later. This is is why investing your time into making sure that blog post you right is evergreen.
Putting that extra 20 minutes into planning out your post can easily pay dividends for years on end.
EXAMPLE OF NON-EVERGREEN PINS
Begin strategizing ways to implement these tips and you can be certain you will be in for a BIG surprise as your Pinterest images start converting users into new traffic, subscribers, and raving fans!
If you’d like to get Perfect Pinterest Template where I will show you step-by-step how to easily design your own pin images to match all these tips.
Click the image below to download yours today!