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How to Create Stunning Blog Post Graphics With Little to No Design Skills

 

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by Kevin Charlie in Blogging, Marketing, Social Media

Do you know why irresistible blog post graphics are so essential to your overall blogging strategy? Well, aside from the fact that people like to look at pretty things, beautiful graphics increase the likelihood that someone will click through to your site, and furthermore, that someone will stay on your site.

If a potential new reader finds a link to your article and clicks over to your website only to be met with bad design and ugly graphics, they’re probably going to leave shortly after. And they won’t be back.

Your blog graphics are actually a huge part of generating and keeping new blog readers. And they can also be extremely powerful in increasing overall conversions on your blog posts. And who doesn’t want that?!

You’ve heard me talk about Pinterest a few times before, yes?

Okay, I’ll admit it. “a few times” is a bit of an understatement. We’re pretty Pinterest-obsessed around these parts.

But that’s only because of the serious traffic-driving power Pinterest has, and the impact I’ve seen firsthand on my own blog.

That platform is yet another reason your blog post graphics are so critical. Pinterests a visual platform, and no one is going to save or click through your pins if your images aren’t pretty. Think about when you browse through pins in your own feed. What really draws you to a pin? It’s likely the aesthetic, colors, and fonts used. And if you see an image you don’t like or think is ugly, you’re going to scroll right on past it without a second thought.

This is why I’m drilling it into your head that your graphics are no laughing matter. And today we’re going to go over how to design beautiful graphics that include each of the essential items to increase traffic to your website and conversions.

1. Use Canva.

You don’t need to have twelve years of design experience and pay an arm and a leg for the Adobe Suite to make pretty pictures (read: aesthetically pleasing blog post graphics that convert).

In fact, it can be done very easily using a simple tool like Canva. Canva has both free and paid versions, but unless you need to import your brand fonts into the platform, the free version has pretty much everything you need.

Here’s an example of just how simple it can be to use Canva and grab some inspiration from other Pinterest image templates.

And notice just how easy it is to drag and drop your own background image in with little to no changes or design skills because these templates have been thrown together by professional Canva designers!

If you need access to graphics or stock photos, here are a few great resources:

1. unsplash.com
2. thestocks.im
3. shutterstock.com

2. Create vertical images instead of horizontal.

Why vertical images?

Well, this one is mostly Pinterest-specific. Vertical photos take up more space in the Pinterest feed, making them easier to see and more likely to grab a user’s attention.

Exhibit A:

How to Design Irresistible Blog Post Graphics With Little to No Design Skills

(PS: This is why infographics tend to do so well on Pinterest—the longer the image is, the more screen it takes up!)

The ideal aspect ratio for your Pinterest images is 2:3, with a minimum of 600x900px. (As stated by Pinterest themselves.) I tend to recommend image dimensions of 800×1200 as a general rule. Pinterest has previously recommended 735×1102 as the exact dimensions your graphic will maximize to when your pin is clicked, but it’s still a 2:3 ratio, so you can choose your preferred size.

3. Use large, easy-to-read text.

Although you’re creating your image anywhere from 600 to 800 pixels wide, the Pinterest feed shrinks it to only 236 pixels across before someone zooms in.

That’s a 60-75% size decrease.

If you’ve created a graphic with small text that’s difficult to see, the size decrease is only going to make it harder. And most people aren’t going to be interested enough right off the bat to zoom into your pin to figure out what it is your pin is about.

Instead, you want the text for your blog post title to be the most prominent part of your graphic. Of course your other visual elements matter, but your headline is really what is going to sell someone on whether or not they want to click through to read more.

Exhibit B:

How to Design Irresistible Blog Post Graphics With Little to No Design Skills

Stick to your brand fonts in your blog post graphics, and never use more than two different fonts in a single graphic. You don’t want them to be too busy, but you do still want them to be recognizable to people who are already familiar with your brand.

4. Use the branding you already have in place.

As I touched on just briefly in the last point, you want your blog post graphics to be instantly recognizable to your readers. This means you need to use the same fonts, colors, and visuals that you use on your blog and website and in all of your other marketing materials.

You should have some kind of style guide in place that ties together your website design, logo colors, logo fonts, and headline/tagline fonts.

Exhibit C:

How to Design Irresistible Blog Post Graphics With Little to No Design Skills

Take a look at the pin above. You see that bright blue in every single thing I produce, and the secondary yellow color isn’t far behind. I’ve used only two fonts and the larger sans serif font is my main font that you also see all over my website.

Let’s dive in a little deeper here as to why your branding is so important.

When you use the same fonts and colors over and over again, you’re consistently putting your brand in the back of the minds of people who see it. And when they see another one of your branded graphics or blog post images, they’re going to begin to recognize it.

And that’s powerful. It gives you credibility. If someone sees one of your blog post graphics and thinks, “Hey, this looks familiar! They must be a really great source,” that gives you power. It makes users that much more likely to click through to your website to read your content, and that much more likely to share it or convert to a subscriber or customer.

Ready to take it to the next level? Check out our captivating Pinterest design kit by click below! 😉

5. Include your logo or website link on your blog post graphic.

This ties back into using your branding on your graphics, but it’s so important that I just had to make it its own bullet point.

Why would you want to spend all of this time and effort in creating the perfect blog post graphic and then not put your name on it? If people begin to recognize your branding immediately and know that a pin belongs to you, that’s fantastic! But it’s not going to happen for everyone, and it’s not going to happen overnight.

So you want to make it easier for them and put your business name right smack dab in front of their faces.

You can learn how to do that quickly and easily in this video:

Look, let’s get real. When you’re saving your pin to Pinterest, you’re putting it in the hands of the internet. And, well, the internet doesn’t always know what it’s doing.

Anything could happen. An error or glitch could occur that removes the backlink from your pin leaving your image link-less with no way for someone to access your website from it. And if you have absolutely no credit to yourself or your business on there, it’s completely possible that someone else might even steal it and use it for their own blog post.

For everyone’s sakes, let’s just make everything easy and include your logo or your website link so people know exactly where to go to read your blog post and learn more about your business.

Exhibit D:

How to Design Irresistible Blog Post Graphics With Little to No Design Skills

6. Tease your opt-in freebie on the graphic.

This tip alone can turn your stale email list into a powerhouse. It’s one of my favorites, and it has been an absolute game changer for my blog and online biz.

First of all, creating content upgrades is one of the best ways to increase conversions and grow your email list through your blog. And you should definitely be doing this.

Learn how to add a workbook icon onto your Pinterest graphic here:

Second of all, including a little sneak peek of your opt-in freebie or content upgrade that’s offered in your post on your blog post graphic can increase the chances of a conversion tenfold.

Why does this help with click-throughs and conversions so much?

Well you’re already offering some serious value in your blog post. But when you show your reader they can also receive a workbook, spreadsheet, or ebook for free by clicking over to your post, it’s even more mouth-watering.

Exhibit E:

How to Design Irresistible Blog Post Graphics With Little to No Design Skills

See? If someone was already looking for help on writing their about page and then this shows up? Oh man. They’re sold.

Begin strategizing ways you can implement these tips and watch as your Pinterest images start converting users into new traffic, subscribers, and followers!

If you’d like to get Perfect Pinterest Template where I show you step-by-step how to easily design your own pin images to match all these tips, click the image below!

Action step: What can you begin to implement this week? Comment below!

 

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