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3 Essential Strategies To Run Your Blog On Autopilot (What the Experts Won’t Share)

 

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by Kevin Charlie in Blogging, Productivity, Writing

One of the biggest deterrents for people wanting to start their own blog or business is time.

“There are never enough hours in the day.”

“Oh, I wish I could start a business, but with my 9-5, my family, my dog…I just don’t have the time!”

“I’d love to start a blog, but where would I ever find the time to write, let alone everything else that goes into running a blog?”

Look, I get it. Blogging takes time. Promoting a blog takes more time. Running a successful online blog and business is a full-time job.

But even when you’re just starting out and you’re working on your blog on the side, it doesn’t have to consume all of your time. There are so many ways to create online business systems and processes that help you to run your blog quickly and efficiently, so you’re able to focus on other things, like family and fun!

These processes help you to automate tedious tasks, outsource to-dos you don’t specialize in (paying someone else to do something better is nearly always a solid business decision—we all have different strengths), and batch your task list so you can begin to grow your business.

This is also your chance to work on becoming more self-aware and doubling down on your strengths, outsourcing things you aren’t great at or don’t enjoy!

Ready to dive in?

(First, you should definitely grab this workbook to help you determine which processes will work best for you and your business.)

So let’s discuss the three ways we want to more efficiently run your blog and business: automation, outsourcing, and batching. These are the basis of every process we’re going to put together today, and each one is a great way to work more efficiently so you can spend more time growing your business and hanging out with family.

Automation

Some parts of running a business are just plain boring and mundane. But what if I told you that some of those tasks could be automated so you don’t ever have to worry about those ever again?

(You can hold your applause until the end, thanks. 😉)

Things like tracking your work hours, creating routine project management tasks, sharing to social media, and creating spreadsheets are all easier than you could have imagined with free (or well worth the cost) software.

Putting a few of these tasks on autopilot can be a game changer for you and your business. You’re able to put less time towards the boring parts of running a business and more time towards the fun parts! (Like, for example, actually making money. 😁)

Here are a few must-have tools to choose from to get started on your blog and business automations.

Automate Your Business:
IFTTT
Zapier

Automate Your Blog Promotions:
MeetEdgar
Tailwind
BoardBooster
CoSchedule

Automate Your Email Marketing:
ConvertKit
Mailchimp
DRIP

Outsourcing

So many bloggers or business owners hate the idea of outsourcing (hiring someone else to do a job for you) because they feel like they should be able to “do it all.”

Well let’s sit down and have a nice chat. You are setting yourself up for burnout and failure if you think you can “do it all.” You shouldn’t even try to “do it all.”

What you should try to do is focus all of your energy on the tasks that will actually generate revenue for your business, and outsource the small dollar tasks that won’t.

For example, after growing to hundreds of thousands of followers, I learned that answering 100 questions per day was actually costing me MORE money than hiring a Social Media Manager for a few hours a week (very inexpensive) ever could.

This helped me reach more people with better service and enabled me to do the tasks that really boosted my blog’s growth and income!

Now, of course, I still love to jump in and do these tasks from time to time. But at this point, they’re no longer a time-consuming commitment I can’t escape.

Result: I can focus on the more profitable tasks (that only I can do) like creating course content, webinar workshops or blog posts.

So if that’s where you are right now: spending your precious time and hours doing every single task that ever gets put on your to do list, I’d like you to ask yourself, “What is the one thing could I cut (outsource) that would allow me to focus on the tasks that bring the biggest payoff?”

Batching

This is one of my favorite processes for saving time. Because it still allows you to do some of the fun stuff related to running your blog and business, but in a way that makes sense.

Batching is the process of completing a group of similar tasks all at the same time. For example, using one day each week or month to craft all of your blog content, using a second day to schedule all of your social media posts, and a third day to create all of your newsletter content.

This process can help you to work more efficiently because your brain isn’t having to jump around from task to task. Instead, it’s in blogging mode or social content mode, and you’re able to pump out content more quickly than if you switched from blog post to social content to email newsletter to course content, etc.

Give it a try. You’ll likely be surprised at how easy it is to get stuff done when you’re keeping the same mindset for hours at a time.

Now that we’ve gone through the foundations of the various business processes, let’s actually get you started on some awesome new processes and systems for running your business and blog more efficiently.

Creating Business Systems for Your Blog Post Tasks

A lot goes into creating a single blog post. Research, content creation, graphics, editing, and so much more. Enough to fill an entire blog post just with a checklist of all the things you should do to every blog you ever publish.

But good news: you don’t have to do every single one of those tasks yourself. In fact, I have an entire team that assists me with blog post creation, and you can too.

Here are a few ideas of tasks to outsource in your blog post creation process:

• Your blog post edits. Get your first draft done and pass it along to your editor (plus it's always good to get a fresh pair of eyes on this one).
• Designing a blog post graphic that’s optimized and Pinterest-friendly.
• Creating your content upgrades (opt-in freebies you trade for emails).
• Sharing and scheduling your post to your social media platforms.

None of those tasks need to be on your plate. Try finding an awesome virtual assistant to get you started in your blog post creation outsourcing and see just how much your life changes.

In addition to outsourcing menial blog creation tasks, batching your blog writing is a great way to save time in your business. Sure, the idea of spending a whole day creating multiple blog posts doesn’t sound like the most exciting way to spend your day. But when it’s a new post day and you’ve already had your content ready and raring to go, you’ll be thanking your past self for being so smart.

Try automating tasks like sharing your post onto social media. There are IFTTT recipes (automations) you can create that will automatically share new blog posts to Facebook or Twitter, and software like CoSchedule will automatically generate posts in your scheduled queue for new blog posts as well.

Not every task has to be tedious and manual. Automation, outsourcing, and batching can be three of your best friends when it comes to running your business.

Creating Processes in Your Online Course Creation

Although the meat of your online course creation is your job, there are so many different pieces that go into creating a stellar online course. And you shouldn’t do any that would take you more time than it’s worth.

When it comes to business processes, time is money. And it’s more expensive for you to spend double the hours figuring out how to edit your video or design your presentation than it is for you to actually spend the money to hire an expert.

After you’ve created the actual content in your online course, there are many other tasks involved in finalizing the project that you can and should delegate to a virtual assistant or other outsourced contractors.

1. Presentation Design:
If you’ve created some killer course content, you do not want to knock your course down a notch because the presentation design is subpar. Instead, put all of your content into a detailed outline and hire a designer whose job is presentation design to knock it out of the park for you.

2. Video Editing:
Have you ever edited a video before? It SUCKS if you don’t really know what you’re doing. And expecting each of your video recordings to come out perfectly every single time is, well, completely unreasonable, sorry to break it to you. You’re going to stumble over your words, you’re going to forget things you have to add in later, and you’re probably going to say a bad word at some point.

Hiring a professional will take so much weight off your shoulders when it comes to parsing together your recordings.

3. Workbook Design:
This is exactly the same as hiring someone to design the content upgrades for your blog posts. If you’re not a designer, don’t try to do a designer’s job. It likely won’t turn out well for you.

4. Course Website Design:
If you’re hosting your online course on its own website or if you’ve created a monthly subscription plan, you’re going to need a website design for your course’s site, and you’re going to need to implement a membership portal on the website. It involves a lot of code, plugins, and technical know-how.

If that makes you want to run in the opposite direction screaming, then maybe it’s a good idea to hire a website designer or developer. Or, maybe the best direction for you to go in is using an online software like Teachable to host your course for you!

5. Sales Page Copy:
Writing blog content/course content and writing sales copy that will convert are not the same thing. Sales copy is an art form all its own. So hiring someone who specializes in sales copy is not only a smart way to save time…but it will probably result in you generating more sales, too. (Win-win? Yes!)

This could even be as simple as partnering up with someone on Facebook in a marketing/sales copy group to help you get it done. Start networking in your business Facebook groups, or put out a post asking for help and see if you can find someone to work with.

Now it’s time to get your hands dirty and put together your own blog and business processes. You know your business better than anyone, so you’re the only person who knows what time-saving systems will work best for you.

But to help, I’ve created an easy to follow workbook for creating your own business processes. Download it now by clicking the button below!

Here’s the gameplan:

• Step #1: Which tasks take up most of your time?
• Step #2: Determine which tasks can be outsourced.
• Step #3: Determine which tasks can be automated.
• Step #4: Determine which tasks can be batched together.
• Step #5: Determine which tasks must be done by you.
• Step #6: Put all of that together in order to create a full process for each big project.

You can do it!

Do you have any online processes already in place that are working for you? I would love to hear about them in the comments below!

 

GET MY ALL MY BEST RESOURCES FOR FREE

BOOM! Get The Exact Tools You Need To Succeed With A Business + Blog!

it's free!
100% privacy guaranteed, no messin' around!