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When you think of creating a Facebook group page for your community, what goes through your head?

Probably a whole lot of “Would anyone even want to be a part of my group? And why?”

At least, that’s how it was for me. It almost stopped me from creating one altogether. But even after just that first group member, I knew this venture was worth it. Pretty soon it would be hundreds, and now it’s already on its way to one thousand.

And then I realized how incredible this group was. It was more than just a platform for my business. It felt like a community I could go to and meet up with ‘my people’. Pretty soon my people became a tribe. We stood for something, we even stood against things.

Not only that but it finally gave me the ability to 10x myself and serve one to many, instead of one on one.

Facebook groups not only helped me build a tribe, but helped me shape my message and truly understand how to help and serve my customers needs.

graphic for blog and podcast on how to create Facebook group page

Check out the episode below:

Now let’s start with the big question you’re all asking: WHY do you want/need to create a Facebook group page?

If you’ve heard it once, you’ve heard it a million times, but I’m going to say it again because it’s relevant.

The really incredible thing about social media marketing is that you’re able to have one on one conversations with your customer. And what better way to do that than to have them inside of a group that your business has created to be their perfect little safe space?

Here are the reasons creating and growing Facebook groups for business is a fantastic idea:

1. You’re able to crowdsource ideas.

It’s vitally important that you build an audience before you try and sell something because you need to ask the big WHY. What do they actually want and how can you actually serve them?

When you ask what they want, what their problem is, and what their pains are, you pretty much have your sales page copy pre-made. Just like that genius quote from Dan Henry, “your customers write your sales page for you.”

2. You’re able to build your brand and test things that really connect with them.

Building your brand is hard work. Trust me, I’ve been at this business for awhile now, and I’m still constantly making tweaks to get it absolutely perfect.

Having a Facebook group is a great way to bounce ideas off of your people. They know what’s going to bring them closer to you and your business. Use them as the incredible resource they are.

3. You can even get feedback for book/course/product names/swag, etc.

Building off of number two a little bit, you can literally ask your people what their thoughts are on just about anything by running a Facebook group poll. Cool, right?

And what’s better than getting tips on swag for your audience?

Swag is things like pens, mousepads, shirts, sweatshirts, and more, that has your branding on it. It helps people to feel like they’re part of something awesome and it helps get the word out about your business.

It’s like giving your customer or your tribe superpowers because when you create that brand, that swag, it’s all about your movement. And they go and put that on shirt/hat/hoodie, and they feel like they’re a part of something that’s bigger than themselves, and they can do anything.

It’s incredibly powerful, and you should definitely be taking notes.

4. Fight the Facebook algorithm.

Mark Zuckerberg himself said during the last big round of changes that posts from friends, family, and groups were going to start showing up more often than posts from Pages.

Straight from the horse’s mouth, guys.

Now this doesn’t mean you should toss your Facebook Page to the side, but it does mean you should be thinking seriously about creating a Facebook group in order to increase the chances of your content showing in Facebook feeds.

You don’t want to waste your time creating content that nobody will see. Using your Facebook Page to post within a growing Facebook group is the perfect workaround to the new algorithm.

Plus, over 1 billion people are using Facebook groups. Might as well try to get them in yours. 😉

So now that we’ve covered a few whys, let’s get into the HOW. How do you create this all-powerful community around your business?

Aladin genie with sign for applause because someone monetized their facebook group

1. Start by creating a name that’s like a movement.

Coming up with the name of your Facebook group is probably going to be the most challenging part of creating your group altogether. What is it about naming something that is just so impossible?! (Heaven help me when I actually have to name a child!)

But what you want to keep in mind is that you want a name that’s like a movement.

Now that’s a weird thing to say. A name that’s like a movement? What the heck does that even mean?

Let me give you a couple of popular examples to try and show you what I mean.

Two very popular Facebook groups/online communities belong to ClickFunnels and Lady Boss, two very different businesses.

But what they’ve both done is create a tribe name for their community.

Members of the ClickFunnels community call themselves Funnel Hackers, and members of the Lady Boss community call themselves, well, Lady Bosses.

Members of my own Facebook group are called Marketing Addicts.

Try to think of something that your group members can call themselves that represents your business or your movement well and is catchy and makes someone want to be a part of it.

2. Set rules and guidelines for your group.

If you’ve ever joined a Facebook group before, you know that there are rules you have to follow. This is to help keep the group a fun and engaging place with a purpose that you have set. After all, this is your group. You don’t want people posting content that you’re not okay with.

When you create your Facebook group, you’re able to set a description for it. This is where you can place the rules, or a link to the rules. Check out my own group’s description below:

Welcome to the Marketing Addicts Facebook Community — a place for online entrepreneurs to lend support, give feedback, and share advice. While small, this is truly one of the most encouraging and strategic communities on the internet!

**GROUP RULES**
We do have some guidelines you must follow if you want to be a member and post within this group.
You can read our rules here: https://www.kevcharlie.com/OBR-rules

If you'd like to contact an admin, please email [email protected]com. We don't accept private PMs. Thank you!

If you fail to comply with the guidelines, your post may be deleted or you may be removed from the group…and we certainly don't want that! 🙂

The rules I have in place are as follows:

1. No promotions.
2. No public shaming or bullying.
3. No promotion of your own Facebook group or page.
4. No “link sharing” threads.
5. No pornographic material or spam.
6. Facebook live is only to be used by admins and invited guests.
7. Brands may not post collaboration/sponsored post offers.
8. After a post has 100 comments AND is at least 24 hours old, we reserve the right to close commenting on the thread.
9. No threads asking for people to comment if they are in a certain niche or industry (even if you’re looking for someone to hire).
10. Please keep posts on-topic for online business/blogging/podcasting/etc related themes.
11. You may not private message users with unsolicited business promotions.

These are all pretty standard, and you can decide if any of these don’t fit, or if there are more/different rules that do fit your group.

Here’s another great example of why rules are so important to an effective Facebook group, especially as it grows:

“Most public-facing Facebook groups get too big to be effective and are quickly taken over by spam and unanswered questions. I’ve found that Digital Marketing Questions, with its more than 12,000 members, still has a quick turnaround on questions and is free of spam.” ~ Nick Eubanks, I’m From The Future

3. Schedule daily content.

If you want to grow and foster an engaging Facebook group where people talk to you and start asking their own questions and telling their own stories, you have to be willing to invest a lot of time in creating content for your group.

There are tons of different types of content you can create. It doesn’t have to be the same type of “What are you working on today?” post, and you can do so much more than the same themed posts for each day of the week.

In fact, I recommend posting three times each day in your Facebook group, switching up the type of post each time.

Here are a few content types to create for your Facebook group:

– Quotes
– Tell a story
– Humor/memes
– Trending topics
– How to posts

For a full calendar of ideas of content types to post, download our free 30 Days of Content ideas below:

teal and yellow graphic for a free plan with 30 days of content ideas

Post once in the morning, once in the afternoon, and once in the evening or late at night. This gives your group members plenty of time to interact with the posts they want to whenever they’re logged in.

Sure, three times a day can seem like a lot, and maybe you’ll want to start with once or twice a day, especially when you don’t have a lot of members to counteract your posts with their own questions and discussions.

However, the more you post, the more you’re increasing the chances of engagement, as well as making your members more comfortable talking to you and eventually creating their own posts in your group.

4. Filter out members that aren’t serious about your business.

You’re able to set questions that people have to answer when they request to join your Facebook group. Take advantage of this!

There are so many ways to utilize this feature.

Some groups link these to their Facebook chatbot to get two direct streams for communicating with their customers. Others link to a landing page with an opt-in to get people into their group AND onto their email list at the same time.

Most simply ask a few questions related to their business and gauge whether the members are serious about their business by their answers.

For example, here are the questions I ask all potential new members who request to join my group:

1. This is a group of Entrepreneurs who want to make their families a better place to live on the way to 6 figures and beyond. When we help you get success, how will you give back to your family?

2. If you experience exceptional growth as a result of being in our group and you do NOT give the time back to your family… are you okay if we feed you a knuckle sandwich?

3. Want FREE Marketing Hacks That Will 10x Your Business? If so, leave *JUST* Your Email Below With No Other Characters & We'll Send It Over!

Asking questions or asking people to take action before joining your group helps to prequalify members, sending more quality group members your way.

Are you ready to get started creating your own Facebook group? If you have one, please share it with me in the comments! And definitely, don’t forget to download our free 30 Days of Content ideas so you know what to share with your group.

teal and yellow graphic for a freebie with 30 days of free content ideas

 

GET MY 5 PROVEN STEPS

These are the EXACT same steps I used to 10x businesses just like yours and generate new customers on autopilot!

it's free!
100% privacy guaranteed, no messin' around!