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These are the EXACT same secrets I used to create my own business plan that filled me with purpose, profit + more freedom!

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I update this here blog with fresh, new content that is jam-packed with actionable tips just for you once a week. I spend hours on the entire content creation process in order to consistently pump out blog posts that help you (yes, you, my friend!) create your own profitable blog and online business.

And you know what?

Sometimes I just plain don’t have any ideas of what I should write about next. They’re just gone. Zip! And I feel like I’ve already covered every topic there is to cover.

If your goal is to create weekly (which is our recommendation) content for your audience, you’ve probably felt that way, too. It happens—sometimes the idea well is simply dry.

But I’m sure you know just as well as I do that just because you’re feeling uninspired, or not sure what to write about next, doesn’t mean there are no topics left to cover. I believe that there’s an infinite number of topics to cover in every single niche, depending on how microscopic you want to get.

teal word graphic that introduces a blog article about quality content

Check out the episode below:

You just need to know where to find them.

gif of a man with a magnifying glass who is searching for blog content ideas

So let’s talk strategy. How do you continuously create epic quality blog content for your audience without hitting any topic idea roadblocks?

1. Revisit your old content.

Take a look at content you’ve already created. And I mean all of it. All of your old and recent blog posts, your course content (if you have any), your email content, your podcast content (if you have one), your video content, or any other informational products (ebooks, checklists, worksheets, etc.).

Is there anything in there that you can revisit for a new blog post topic? There are several different ways to go about this.

Maybe things in your industry have changed since the last time you covered a particular topic and you can take this opportunity to update your old out-of-date content with new and current information.

Image for downloadable free guide to creating quality blog posts that convert

Perhaps you had a post become really popular and there’s enough information you didn’t cover in the first one to create a part two. This is a really great way to create viral content: do a part two of a post that you know your audience loved.

Or you could try putting a different spin on a topic you’ve already covered. For example, instead of talking about how to use an editorial calendar for your blog content, you could go in-depth on how you use your editorial calendar and what your specific process is.

Speaking of which, that brings me to point number two.

2. Use an editorial calendar.

The world of editorial calendars can seem scary. Trust me, I know. I’ve been there.

However, utilizing an editorial calendar to keep your blog organized is the perfect way to continuously stay on top of your blog topic ideas. This is something I try to use religiously, as it helps me so much to know what I’m writing about next, what my recent and upcoming posts are, and when I need to start research and brainstorming with my team on what I need to cover next.

There are so many different ways to create an editorial calendar that works for you: Google Calendar, Trello, Dropbox Paper, Google Docs/Sheets, Asana, pen and paper.

Pick your project management tool of choice and create a list or spreadsheet of your blog post categories. The easiest way to spread out your content evenly among the various topics you cover is by alternating your blog post categories each time you publish a new post.

Once you’ve created your list, start researching topic ideas for each category and make a calendar for when each blog post topic needs to go live. Create a month or so of content ideas at a time, then revisit each time you run out. When you plan ahead, you don’t have to worry about running out of ideas or feeling uninspired!

3. Create a series.

Ahh, who doesn’t love a good series? Book series, TV show series, movie series, other…types of series. Everybody loves a series.

(Okay Kev, how many times can you say the word series?)

Sooo why not utilize this in your blog content creation?

Is there a topic you’ve been dying to cover, but it would be a mammoth of a blog post because it’s so extensive? Turn it into a series!

A blog post series should generally contain 4-5+ posts covering different aspects of the same topic. When you have 2 or 3, it’s more of a two- or three-parter instead of a series.

Use each blog post to link back to past posts in the series, or to tease the next or an upcoming post. The best part of creating a blog post series is that depending on how many posts it encompasses, that could be an entire month or two of content right there. No more brain power to it!

(Also, in case you weren’t counting, that was 13 times just within this small blurb. It’s like it’s not even a word anymore. ;D )

4. Create a beginner’s post.

🎶 Let’s start at the very beginning, a very good place to start. 🎵

When you talk to someone who is just starting out in your niche, what do you tell them? Perhaps your spiel for getting started in your industry could turn into the perfect blog post!

Think back to when you were a beginner as well. What do you wish you had known that would have made things so much easier for you? Think of some trick of the trade secrets that you don’t want your readers to have to find out the hard way.

Pack all of that together in one big, giant, incredible, ultra-valuable “X for Beginners” post. These types of posts tend to be very popular because you’re providing all of the basic information for getting started in your niche. This is so, so helpful for newbies who have no idea what to do first!

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5. Tell a story.

Think about your own experiences. Your successes. Even your failures. Is there a story you can pull from anywhere in your life to share with your audience that is both relevant and contains useful information to your audience?

Take a walk down memory lane to see if there was a pivotal moment in your business that was really make or break for you. Use that moment to tell a story to your audience to let them know, “Hey, this happened to me, but I still pushed through and made it this far.”

6. Dive deep into a topic.

And I mean, like, real deep. Microscopic deep.

Cue magnifying glass GIF again. 😉🔍

So let’s talk about this. What do I mean by dive deep?

Take one small minuscule topic. And then create an entire blog post about it. For example, I could take this point about diving deep into a topic. And dive so deep into the topic, covering every aspect of it, and turn it into a blog post all on its own.

And do you know what’s really awesome about doing this?

If you take one topic you’ve briefly covered in your blog posts before and you create a complete blog post about it, you can go back to all of the other places you’ve mentioned it and create a backlink to your new post.

SEO win? Yesssss. 🙌

7. Ask your team.

Solopreneurship was so 2017! Seriously, building a team was the best and most affordable thing I ever did.

And for those of you who aren’t one man shows, it’s important to remember that your team is probably full of ideas. Especially team members who deal with customers one on one often. They know the specific questions people are asking of your business. And those are great topics to turn into blog posts.

Absolutely no idea what to write about? Take a step back from your desk, walk around the office, and get some input from your team members. You’ll likely get back to your chair filled to the brim with new ideas and inspiration.

8. Ask your audience.

Wow, what a great idea. Why not ask the people who are going to be reading your content what they’d like to read?!

There are a few ways you can do this.

1. A Reader Survey

Consider putting together a reader survey to send to your email list and post on your social media to get input from your readers and followers. There are many different reasons you may want to send out a reader survey, like finding your perfect course topic or pinpointing new talking points on your blog.

2. Ask on Twitter or Instagram Stories

Consider posting a tweet asking your followers what they’d like to hear from you next. Or post an ask on your Instagram Stories. You can do this easily by taking a photo of your desk/work area and overlaying the text, uploading a graphic, or taking a photo of a blank color and overlaying text there.

3. Pay Attention to Your Community

Are you in other communities around your industry? Perhaps similar businesses or knowledgeable influencers in your industry have done an AMA (ask me anything) or Twitter chat recently. Pay attention to the questions people are asking them. If you have answers to any of them, that makes for a great blog post topic.

9. Pay attention to your reader questions.

Do people comment on your blog posts with questions? You absolutely want to comment back with an answer, but sometimes those questions can also give you a blog post idea. And what better way to respond to a question in your comments than with a link to a full blog post where they could read all about the different answers to their question?

Not only does this offer a ton of value to the people commenting on your post, it also helps you increase traffic and page clicks when you include links to other blog posts in your comment replies.

Regularly go through your comments to see if any questions stick out to you. Or better yet, keep a running spreadsheet or document of great questions people are asking on your blog posts, and which could be turned into a blog post all on their own!

10. Use online software.

Ahh, the 21st century and its digital solution to pretty much everything. Isn’t it wonderful? If you have an issue, find a free online software. Boom, every problem ever solved.

In this case, try using HubSpot’s Blog Topic Generator to help you find some new blog post topic ideas.

screenshot of HubSpot's blog content ideas generator

It’s an incredibly easy tool to use, too! Simply put in three words that are relevant to your niche or industry, and the free software will supply you with an entire list of awesome post titles to hit the ground running with.

Let’s give it a try with “blog” “business” and “email list.”

screenshot of online tool that generates blog topic ideas

You click GIVE ME BLOG IDEAS! and crashbangboom, it delivers.

For the most part, none of these are perfect blog post titles, but they’re really great places to start. So, for example, you’ll never see a blog post on here called “10 Signs You Should Invest in Blog,” but you might see something like “Top 10 Reasons Investing Time and Money in Your Business Blog Always Brings in a Return.”

And you can do the exact same thing. You’ve just offered three different nouns, and the generator doesn’t know exactly how to conjugate words surrounding those nouns. So you get basic ideas that you get to run with.

Running a blog and constantly coming up with fresh and new content ideas can be exhausting. Not everyone is going to have great ideas all of the time. So when you’re feeling dried up and uninspired, these 10 strategies can really help you to consistently create quality blog content without fail.

Image for downloadable free guide to creating quality blog posts that convert



These are the EXACT same secrets I used to create my own business plan that filled me with purpose, profit + more freedom!

it's free!
100% privacy guaranteed, no messin' around!