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How long does it take you to write a blog post?

We have an entire process each month for content creation on my team. We spend a couple of hours at the beginning of the month brainstorming content ideas and outlining our blog posts. Then we do a bit of research, craft each post, outline and design each accompanying freebie, draft and schedule the post in WordPress, and ensure each one is optimized for search.

As you can imagine, it’s not a quick and easy process. It takes hours of time for myself and each of my team members on each individual post. And we post content weekly.

I want you to think about it, too. How much do you (or you and your team) spend on each one of your blog posts?

What if you could create twelve* pieces of content for the time it took you to create JUST one?

* Number may have been slightly exaggerated.

It’s time to start repurposing content!

What is repurposing?

Well, essentially you take the content you created for one purpose and you recycle it and use it for a different purpose!

So, like, double the content without double the effort. Win-win, right?

teal graphic with yellow and white text introducing free guide and how to repurpose content

Check out the episode below:

Why would you want to repurpose content?

I mean, besides the obvious—saving time—there are a lot of reasons to repurpose your content.

1. You create more content with less effort.

Imagine what you could do with all of your spare time once you start repurposing content. Instead of creating all new content for that email newsletter, you can recycle an old blog post! So in the time you were going to spend writing that newsletter, you now get to work on something for a client or outline your ideas for a new product.

And, in turn, grow your business and make more money. All by repurposing content.

Gif of a guy eating pizza saying Oh Yeah because he made money with a blog content strategy

2. It helps you reach a different audience.

Different people digest content in different ways. Some people want to read your blog posts while they drink their coffee in the morning. Some people might prefer to quickly skim an email newsletter during their commute. Others might like to listen to a podcast while working on other tasks.

Using the same content in different formats allows you to reach a broader audience and bring more people into your community.

3. It’s efficient.

Umm, hello. You can create enough content for a handful of different platforms with only one piece of content?

So efficient.

Get back to your business without being a slave to your content.

4. You can revisit old content.

Did you write a blog post awhile back that you really loved? Yeah, we’ve all got a few of those. And new visitors to your website might not make it all the way back through your posts to find it. Or longtime readers may have forgotten about it.

Grab that old favorite and bring it back to the forefront of your audience’s mind by putting it into a new format. If you didn’t repurpose then, go right ahead with your bad self and repurpose now.

So what can you take your blog content and repurpose it into? Now that you know the magic of repurposing, you’re ready to get started!

Oh, but before you do, grab this worksheet. It will help you start thinking about all of the ways you can repurpose your content while you’re creating it.

image with teal and yellow linked to a free worksheet on content repurposing

Now here are the nine ways you should be repurposing all of the content you create for your blog and business.

1. Go live on Facebook.

So simple. Yet so effective.

Take your most recent blog post and write down your subheadings and underlying main points. Then start a live broadcast and chat about each of them with your audience.

What really is so cool about Facebook Live is that you can view comments from your viewers in real time and actually have a conversation with your customers. Take advantage of this unique digital marketing tactic and share one of your blog posts live.

And one of people’s biggest issues is figuring out what the heck to talk about on your Facebook Live. This solution makes it so incredibly easy. Write a blog post, talk about it live, answer any questions your audience might have, and link to the blog post in your video description so viewers can easily find it.

Now you’ve repurposed your content, reached a larger audience, and sent traffic to your website.

2. Create a podcast.

As digital marketing and blogging evolves, podcasts are becoming the new norm. No one wants to sit and read a blog post anymore. They want to learn on the go by listening.

In fact, we’ve just launched our own Addicted to Marketing podcast! Click here to listen to our first several episodes.

Having two different formats for your content is a great idea—you reach twice as many people and cater to two different audiences (those who prefer to read and those who prefer to listen.)

So if you already have a podcast or are thinking about starting one, repurposing your blog content for it is a great way to use the same content in more than one medium.

3. Share your main points on Instagram Stories.

Instagram Stories are incredibly popular right now, and oftentimes see more reach and interaction than regular Instagram posts do. So if you’ve been continuing with the same Instagram strategy as always but your results are only decreasing, don’t fret.

Start sharing pieces of your blog content in your Instagram Stories! Repurposing your blog content for Instagram Stories is easy because you’re not repurposing the entire blog. In fact, you’re more using Instagram Stories to promote your blog post.

Start by creating graphics to share on your Instagram Stories that match your branding and share the main points from your blog post. You can easily create these in Canva. The correct Stories dimensions are 1080x1920px.

Once you create enough graphics to go over the main points of your blog post, you’ll upload them to your Insta Story, one by one. Easy peasy!

4. Send it in an email.

Sending out valuable content to your email list each week can be haaaarrrrdddddd.

GIf of a woman with glasses bored of the same blog content strategy emails

If you’re ever just feel especially uncreative or have the world’s worst writer’s block and have no clue what to send your email list, take a look back at your blog posts. Go through and see if there’s some old blog content you can reuse in your email newsletter!

Of course you don’t want to simply copy it word for word, and it’s possible that it might need some tweaks or updates to be completely accurate or relevant (depending on how quickly your industry changes), but now your brain doesn’t have to work nearly as hard to get that newsletter out!

And sometimes your brain just needs a break.

A second way to do this is to use your weekly email newsletter as a way to generate traffic and send subscribers to your most recent blog post. Try sharing a quick snippet of the blog post with a summary of it or explanation to your readers about why it’s so valuable and why they need to click through and read it now.

image with teal and yellow linked to a free worksheet on content repurposing

5. Turn it into an eBook.

Sometimes you shorten your blog content into Instagram Stories graphics or email content. Sometimes you expand it into an eBook.

If you’ve written a blog post recently that you know you could dive deeper into or have more to say on the topic, consider other outlets you could share that content in. One of them is likely an eBook!

Expand a blog post or put together a blog post series into one PDF eBook that is jam-packed full of value for your readers.

Best part? You can use this eBook as a lead magnet to grow your email list or sell it as a small ticket item in your sales funnel. In fact, many successful online business owners make most of their profit off of a library of informational eBooks!

There are many different ways to create an eBook, so don’t let not having knowledge of InDesign or Illustrator keep you from creating one. You can even turn a Microsoft Word or Apple Pages document into a PDF, and both have design elements to help you style the document.

Remember to use your brand colors and fonts throughout the document and simply export it as a PDF at the end.

Look at that! You’ve created your very own eBook!

6. Use it as course content.

It’s likely at some point in your online business you will have a crossover (and probably more than one) between the content you share on your blog and the content you share in a course. Because you cover lots of topics about your niche on your blog, but will likely focus on just one of them in your course.

When you’re thinking about creating a course, maybe this can be one of the deciding factors on finding your course topic: looking at which topics you’ve covered the most on your blog, and therefore have the most content to repurpose!

Creating an online course is a huge project and any step up the ladder is helpful. So utilizing past blog content and repurposing it into a course module can be a great way to reuse your content and save yourself time.

You’ll still have new modules exclusively for your course, but repurposing content you’ve already written that fits perfectly into your lessons is just plain smart.

7. Turn it into a SlideShare.

We’ve briefly mentioned SlideShares before. They’re online slideshow presentations you can create on a software owned by LinkedIn. So they’re extremely reputable sources of information and can easily be found by other professionals.

If your business is B2B, why not try branching out into a new form of content marketing and turn a blog post into a SlideShare?

You don’t have to get too fancy—creating slides with your blog content can be as quick and painless as typing words onto each slide and grabbing a couple free stock images to help visualize your point.

You can then upload your SlideShares to your LinkedIn profile to strengthen your online resume and help you to show up in more search results on the platform.

8. Share it in a Facebook Group.

Do you have a Facebook Group for your business? These can be great ways to help build a community around your business or around your product. Many course creators use closed Facebook Groups as a way to answer questions and facilitate conversations among course students.

You should consider repurposing your blog content into graphics and informational posts to share with your group members and spark conversation or engagement in your group. After all, they’re there to learn from you!

9. Create a YouTube video.

This is different from Facebook Live because it’s scripted and edited and you can use special effects throughout. When you’re creating a YouTube video, you’re going to go through more of an actual video production, whereas with Facebook Live, you simply open your Internet browser to your Facebook Page and go live!

But when you’re actually creating a video for your YouTube channel, it’s a bit more of a process. You need to get out your camera (or you can use your camera on your computer), set up your space, create your script or talking points, and determine if there are any other visuals you want to use.

Record your video, edit it together, then upload it to your channel! Facebook Live is perfect for fighting the algorithm, but having a YouTube channel can help solidify your reputation as an authority. Who doesn’t love watching a good informational and engaging YouTube video?

Now it’s time for you to get started repurposing your own content! Download this worksheet to help you plan all of the different ways you want to recycle and repurpose your own blog content.

image with teal and yellow linked to a free worksheet on content repurposing

 

GET MY 5 PROVEN STEPS

These are the EXACT same steps I used to 10x businesses just like yours and generate new customers on autopilot!

it's free!
100% privacy guaranteed, no messin' around!