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Hey you. Do you remember this post? The one where we talked about how Pinterest really isn’t just a social platform, it’s a search engine? And about how you shouldn’t just be pinning your favorite recipes, craft ideas, and pretty pictures, you should be using it strategically for your blog content and business growth?

Yeah. If you haven’t read it yet, you should go check it out because it’s extremely important.

And today I want to dive into a few things you can do today to begin seeing a return on your Pinterest strategy.

Using Pinterest for blog traffic can be highly effective, but it is also an essential tool for marketing your business online, increasing customer conversions, and generating more revenue for your business.

And we all like the sound of that, yes? 😁

So how do you make this magical online search engine work for you? (Actually, there’s nothing magic about it—it takes a lot of hard work and strategy, but with these free marketing ideas, you’ll be on top of your Pinterest game in no time.)

Grow your blog driving traffic from Pinterest, powerful strategies to jumpstart your traffic. Pinterest Marketing, Pinterest for business, grow your blog, grow your business. Kevin Charlie, Entrepreneur. #kevincharlie #entrepreneur #pinterestforbusiness

Check out the episode below:

When I first started my blog, I had no idea that Pinterest could be such a gamechanger. But now that I’ve increased my own referral traffic to 500+ new visitors in just a few short months, it’s become a strategy I couldn’t run my business without.

So roll your sleeves up, folks. It’s time to get your hands dirty.

Just kidding. We’re on computers. And no one wants a dirty keyboard. 😜

1. Create a variety of pin graphic templates.

If you’ve been utilizing Pinterest for your blog, you probably just create a single blog post graphic to use as your feature image and be done with it, right? You’ve got your graphic, it’s posted in your blog, and it’s easy to pin right from your site.

But wait.

If people see the same pin graphic design over and over again, they might start to get bored with your images. They might think they’ve already seen or pinned that post and gloss right over it.

Instead, you want to freshen things up.

We recommend creating around 5 different pin graphic templates for you to switch between for your main blog post graphic, and utilizing all five on Pinterest for each blog post.

I’m sorry, what? You want me to create five different graphics each time I publish a blog post?

Yes, but hear me out.

First, multiple designs increase the chances that your design and blog post graphic will appeal to more people, increasing the chances that it gets saved to more pin boards.

Second, the more graphics you created for each article, the larger your Pinterest content library will be.

Third, once you’ve invested the time upfront to create the five different templates, it’s as simple as swapping out your text for each blog post and can be done in mere minutes.

What does this mean?

Well, you have to pin a lot on Pinterest to really generate traction, grow your audience, and get your pins/posts seen. It can get old pinning the same old blog post graphic every single time.

When you have five different designs to choose from, it’s almost like you have five entirely different blog posts to promote on Pinterest, when you really only wrote one.

This makes it easier to reuse your blog post in your Pinterest rotation without risking your audience getting tired of seeing the same old pin over and over again.

Your pin graphics should be different enough that it’s easy to differentiate between each of them, but you also want them to match your branding. When you create a branded graphic or pin graphic, it should always incorporate your brand colors and brand fonts. This helps to strengthen your brand recognition so your readers can tell which pins belong to you, even when they have different designs.

When you go to pin each post, you can use a scheduler like Tailwind or BoardBooster, import your pin graphics to Pinterest and add your blog post link (so you don’t have a million graphics in your actual blog post), or use a small bit of code to hide your other designs (can be a fun way to A/B test which designs perform best).

If you’d like to give your readers options when pinning your blog post, include each of your designs in your blog copy, you can hide your image with a quick code snippet. This way the images will still appear as pinning options, but won’t be visible in your content.

2. Double check your site’s pinned content.

You want to go through and check that each pin saved to your own boards leads to a reputable source and isn’t broken.

But can you even begin to imagine how long it would take to manually go through each of your pins to ensure the links are working?

Um, no thank you.

Luckily there’s a tool to help you out!

I’ve talked before (several times) about how much I love Tailwind as a pin scheduler—marketing automation is king, guys. But it has so many more features than just scheduling out pins.

In fact, they have a Pin Inspector tool that allows you to clean up your pins so users who view your pins won’t be frustrated when they click on a bad link or find that a pin leads to the wrong source. This can put a bad taste in their mouth and keep them from saving more of your pins.

Use the Pin Inspector to look for anything in your own pins that might need correcting. Here’s a quick video tutorial to learn more about this tool:

Making sure your pins are working correctly is essential to appeasing the Pinterest smart feed algorithm. Pinterest’s number one goal is user friendliness, and broken links are not user friendly. And they’re not going to show your pins to your followers if they’re broken.

So using Tailwind’s Pin Inspector to regularly audit your pins is crucial for improving your Pinterest performance.

3. Join group Pinterest boards.

The thing about Pinterest is that it really doesn’t matter how many followers you have. Sure, numbers are a nice vanity metric, and it’s definitely a point of pride to see a large number of followers by your name.

However, Pinterest is more of a search engine. It’s not really a social network. They don’t even have “likes” anymore, and comments have never been a popularly used feature. People go to Pinterest to search for things they want. In fact, 93% of Pinterest users are on the platform to plan purchases.

So even if you only have like 10 Pinterest followers, you can see a large return from the platform. Your follower count literally does not matter.

One of the most unique features of this platform is the ability to join and create group boards. There are so many different ways to use this—brainstorming for your rebrand, planning a wedding, or putting together a Thanksgiving menu—but my favorite way is obviously to help market your business.

When you join a Pinterest group board, the pins you save to that board can also be shown to all of the followers of each member of the board.

7 Powerful Pinterest Strategies to Jumpstart Your Traffic Today

It’s true!

You’re able to reach an entirely new audience base when you join a group board. People who aren’t even following you and may never have heard of your business before. But now, when they log onto Pinterest and browse their home news feed, your pins will be able to show up in their feed.

How do you join Pinterest group boards?

Well it varies. To find the best group boards, go to a few top influencers in your niche and check out their boards. Are they a part of any group boards? Join them! Another great tool is PinGroupie, an online group board search engine (because there’s literally a search engine for everything).

7 Powerful Pinterest Strategies to Jumpstart Your Traffic Today

You’ll know if a board is a group board or not because a small circle with multiple profile photos will appear on top of the board.

When you find a group board that is relevant to you, click on it. Most group board admins keep instructions on how to join in their board description. You may have to email them, you may have to send them a Pinterest message, you’ll likely have to follow them.

Start by joining 5-10 group boards and pin a mixture of your own content and curated content to each board. You always want to make sure you abide by the 80/20 rule: pin 80% of others’ content and 20% of your own content.

Another great rule of thumb is to ensure you’re mixing your own blog posts around all of your boards, and not just one single “Blog Posts” board. This helps to increase the likelihood that people will see your pins and click through to your website.

4. Use BoardBooster to help you look more active on Pinterest.

Plain and simple: Pinterest is going to favor showing your content if it can see you’re active on the site.

This means you need to pin a lot and pin often.

But, uh, Kevin…

7 Powerful Pinterest Strategies to Jumpstart Your Traffic Today

Yeah, I know. You’re already thinking about your current ten-page to do list and wondering how on earth you’re going to fit pinning all of the time into it.

Well, one, you can download the Pinterest app and mindlessly pin while you’re waiting in line at the grocery store or going to the bathroom.

But you can also automate your Pinterest marketing strategy with BoardBooster. You add pins to the scheduler and it automatically sends them out over a certain number of hours. You can seamlessly schedule pins to your own boards and your group boards by using this hand marketing automation tool.

This means you can put your Pinterest marketing on your schedule once every week or so and the rest of the time it’s on autopilot. Which means more time for your business, more time for fun, and more time for family.

Win-win? Um, yes!

5. Do a Pinterest audit and clean up your profile.

When you’re using your Pinterest profile for your business, you only want to have business-oriented pin boards available for people to browse through. So your boards for home decor, tattoo ideas, and your favorite desserts might not be the best ones to keep.

However, this doesn’t mean you have to delete those boards or all of those pins and lose them forever.

Instead, you can easily toggle a switch and make the board a secret! This way you still have access to those boards and pins, but they aren’t taking up space on your business Pinterest profile when they don’t really belong there.

To turn a board into a secret board, click the pencil edit icon to edit the board.

7 Powerful Pinterest Strategies to Jumpstart Your Traffic Today

Then you’ll turn on the switch next to Secret, and the board becomes private.

Although you don’t want to have random boards that do not at all fit with what your business is and who your customer is, not every single one of your boards needs to be related to your brand. In fact, you can stand out from your competition by showing off your personality and your interests in your pin boards. Keep about 5 of your favorite boards that are relevant to YOU, even if they’re not closely aligned with your business.

6. Grab Boardbooster Tribes to join even more pin sharing communities.

You heard it! Boardbooster is aiming to take Tailwind Tribes head on in the release of their own tribes feature.

Login to Boardbooster and start joining tribes that are relevant to your blog’s content to get in before they get too full. Here is a quick video showing you exactly how to get started right now:

7. Repin your old content regularly.

You don’t have to only pin new content—and you shouldn’t! Not everyone in your audience is going to see your new blog post the very first time you post it. So you should include it in your pinning rotation over and over and over again.

Tools like Tailwind and BoardBooster are really great at helping out with this. They’ll add your old pins back into your scheduling rotation so that you have a content library of pins constantly ready to go.

Saving your pins multiple times (and to multiple boards) helps to increase the chances they get seen and clicked on by potential customers. And with Pinterest’s smart feed, you won’t have to worry about someone getting annoyed by seeing your pin too many times. Even if you pin it to three boards all at once, the algorithm ensures that users will only see it once in their own feeds.

So happy pinning!

Each of these 7 tips can (and should) be implemented starting today to help improve your overall Pinterest strategy. And if you didn’t get enough in this post? Download our freebie on 9 essential ways to use Pinterest for your business!

A graphic about a freebie to grow your blog using pinterest for business

 

GET MY BUSINESS PLAN SECRETS

These are the EXACT same secrets I used to create my own business plan that filled me with purpose, profit + more freedom!

it's free!
100% privacy guaranteed, no messin' around!