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The life of an online entrepreneur is busy. You have to manage your website, create content for your social media platforms, write search engine optimized articles for your business blog, design graphics for your blog posts, on top of running your business.

Essentially, you have about twelve full time jobs.

And no one wants to live like that.

So what ever can you do to make things easier on yourself?

Well, you can hire a virtual assistant to take over some of these tasks for you, so that you can work on your business, not for it.

What is a virtual assistant?

Essentially, a virtual assistant is a really awesome person who can seriously help take a load off your shoulders. They manage tasks that you don’t have time for, aren’t your strengths, or that you simply don’t want to do.

There’s a number of virtual assistant tasks you can (and should!) hire someone to take off your plate, so that you can spend your time doing what’s actually going to make you money: falling back in love with the business you started.

Graphic that explains 17 Virtual assistant tasks every online entrepreneur should hire out

Check out the episode below:

Not sure where to get started? Here’s a list of tasks that every successful entrepreneur currently outsources, or plans to.

Quick Guide to Hiring a VA That Pays for Itself + a Video Step-by-Step

1. Research Your Market & Competition

When you’re first starting out your business, it’s important to gauge what the market looks like. Hiring a professional in market research to put together a report for you is a great way to get started. Market research includes things like, who is currently looking for your product, what should your target demographics be, who are your main competitors, what do their numbers look like, and what does your price point for your product or service be to generate a successful return?

Each of these questions need answers before you can even think about starting your business. And hiring a virtual assistant to do this research for you can help you focus on other important tasks in your business growth.

2. Website Design

Every online entrepreneur needs to have a website as their home base. And since this can involve technical aspects that you may not be particularly skilled at, hiring a virtual assistant or website designer is your best bet to hit the ground running.

I highly recommend creating a WordPress self-hosted website and blog and using Bluehost as your web hosting service. Their customer service is incredible and they always ensure your website is running as quickly and smoothly as possible—both immensely important for an online entrepreneur.

3. Social Media Marketing & Advertising

As an online business owner, you need to have a presence on social media. However, posting to each of your platforms can take time, as can creating and managing high-converting ad campaigns.

This is why it’s a great idea to hire a social media manager or virtual assistant to manage your social media presence for you. Sure, you need to have a handle on what exactly is going out on your Facebook or Twitter pages, but a quick weekly call with your VA should be all that’s on your to do list.

After all, you’re a busy entrepreneur! 😉

4. Content Writing

Every single online entrepreneur should have a blog.

I say this for a few reasons. One, it’s one of the highest converting digital marketing strategies. Two, you want to position yourself as an expert in your industry. Three, it increases customer trust in you and your business. Four, it allows you to have more of a voice in your business. Five, you’re offering valuable information for free, which helps potential customers wonder how crazy good your paid content must be.

Need I go on?

However, writing blog content (especially long-form content that generates conversions, grows your email list, and creates new customers) takes time. So much time that it tends to be a better business decision to hire a professional to create your blog content for you.

5. Copywriting

Um, didn’t we just cover writing?

Well, yes.

But copywriting is actually very different from content writing. The two require completely different skill sets and may even require two completely different people to manage for you.

Content writing is creative. Copywriting is strategic.

Copywriting includes writing your about page copy, your product/service page copy, your sales page copy. It involves search engine optimization and finding the perfect words to convey who you are, what you do, and why people need to buy from you. It’s writing copy that converts, rather than creative blog post content that informs.

Because copywriting is so specialized, I definitely recommend finding a professional to create this for you.

6. Graphic Design

There are some things you can create yourself without being a professional graphic designer. There are some things you can’t.

There are also some things you just might not want to.

For example, you should absolutely, without a doubt, one hundred percent hire a graphic designer to create your logo and branding. This is the ultimate representation of your business and you want to work with a professional to create your vision and brand visuals for you.

You can also use a virtual assistant or graphic designer to create other design elements for you: your blog post graphics, branded social graphics, ebooks, course graphics, content upgrades, and more.

7. Customer Service

There are many different aspects of customer service in an online business.

Although most do business exclusively online, so there’s no call handling, others may need a virtual assistant to answer a phone line and deal directly with customers. While some may utilize help from a VA to keep their online calls straight. And other customer service jobs for a virtual assistant include responding to emails, managing customer mentions on social media, and replying to blog comments.

8. Accounting

Gross. No one likes this word.

Handling the financial side of a business is never fun, and it can be extremely stressful for someone who isn’t well versed in bookkeeping.

Gif with man looking overwhelmed by mathematics that shows entrepreneurs are busy and should hire a virtual assistant

Regardless of if your business is doing well, it’s important to have a VA who can look at the numbers and tell you what your available resources are without you pulling your hair out while pouring over your statements and invoices.

Do yourself a favor and just outsource your accounting to a pro.

9. Project Management

Although it seems like this would be such an easy task to handle yourself, not everyone is skilled at looking at a project and breaking it up into manageable pieces, throwing together a reasonable timeline, and handling each team member’s responsibilities.

Especially when your business starts to grow and you have multiple VAs or contractors working on different tasks, you need someone to oversee each project. Hiring a virtual assistant who is well versed in project management software like Asana can be a huge weight off your shoulders.

10. Transcription

You want everyone to be able to digest your content, right? Even people who may not want to listen to a podcast, may not be able to watch your video with sound on, or those who are hearing impaired.

So it’s really essential to have captions or transcriptions of all of your audio content so that it’s digestible by anyone. Pretty much any video hosting platform offers the capability to add captions to your video, and it’s a great idea to include a typed up transcription of your podcast to accompany it.

But have you ever transcribed something before?

Well, for those of you that haven’t, I’ll let you in on a secret: it takes forever and it is incredibly tedious.

Your time as an entrepreneur is way too valuable for that. Hire someone to do your transcriptions for you.

And personally? I use and recommend Rev’s team of transcribers for speed and accuracy.

11. Reporting & Analysis

In order to understand how successful your marketing strategies are, you need to be able to review and comprehend what your analytics are telling you. And if you’re not an expert in reading those graphs, sometimes it can be really confusing just what they’re trying to say.

Hiring a virtual assistant who is skilled in reading analytics is a great idea to improve the success in your business. They can regularly review your website and social media analytics to let you know what posts/pages are most popular, where your conversions are happening, what needs to change, and what needs to stay the same.

12. Search Engine Optimization

Search engine optimization (SEO) is the term for ensuring your website copy and elements are optimized in a way that helps your site show up in search results. This is an extremely specialized skill that you as an online entrepreneur probably don’t know how to do properly (unless, of course, your online business is SEO).

Outsourcing your SEO to an expert is one of the smartest decisions you can make as an online entrepreneur. Although the initial investment may seem like too much, it’s important to remember that when your website is properly (and regularly—this needs to be done with every new piece of blog content and page as well) optimized for search, your organic traffic potential grows tenfold.

13. Technical Assistance

If there’s one thing that we can always count on technology to do, it’s fail. Whether it’s a physical piece of technology like your computer, a piece of code in your website, or a glitch in an online process, no tech is absolutely perfect and fail-proof.

(And if someone claims it is, don’t believe them for a second. Unsinkable ships sink, fail-proof technology fails.)

This is why it’s a great idea (to keep your customers happy and for your peace of mind) to keep a technical expert on your team to resolve these issues as quickly as possible when they do arise so that your business can continue to run smoothly.

14. Email Management

We briefly went over this in customer service, but full email management involves more than simply responding to customer or client emails. As a business owner, you know just how quickly your inbox can fill up. In your world, inbox zero does not exist.

Gif of woman saying it's a folk tale, a myth

So hiring a VA to handle all of your incoming mail and direct you to the most important ones can make your life a whole lot easier.

15. Proofreading & Editing

If you’re writing a book, an ebook, creating course content, or writing long-form web content (or even if you have your content writer working on this), hiring someone to proofread or edit your content is a great idea. When you look at a piece of content for too long, you start to gloss over each of the strangely-worded sentences or typos.

Having an extra pair of eyes to read over your work (heck, even if it’s just a friend) can help identify glaring mistakes in your content that otherwise might have gone unnoticed. In my team, we have 3-4 different people read over each piece of content before it’s ever published or being distributed to our readers.

16. Audio/Video Editing

After you’ve created audio for your podcast or video for your course or YouTube channel, what’s the next step? Using the proper software to edit the content, piece together the important bits, and take out any mess-ups or bad takes.

And if you’re just proficient with this software, it can take you three times longer to do anything in it than it could take a professional.

So after you’ve finalized your audio or video content, take a step back and hire a virtual assistant to do the editing for you. Then you can come back to see the final product and admire the hard work that your team does well together.

17. Presentation/Slideshow Creation

As an online business owner, there are many things you might need to create a presentation or slideshow for. Perhaps you use presentations to make your pitches to new clients. Maybe you use slideshows (or SlideShare) for content distribution. Or you might need your slides for your course videos to be created and put together.

You don’t need to design, create, and piece together each of these yourself. Although you’re creating the meat of the course, you should outsource the actual presentation/slideshow creation to someone who can get it done quickly and efficiently and hand it back for you to use in your videos.

I know what’s going through your head right now.

Why would I outsource any tasks that I know I can do myself?

And that’s difficult to face when you’re first starting out as a business owner. Solopreneurship is worshipped in online business right now, but I’m here to tell you that’s wrong. You do not have to do it all by yourself, and you shouldn’t do it all by yourself.

It’s tough making your first hire and entrusting part of your business, your baby, to them.

But look at it this way: you could spend hours trying to learn how to do graphic design, or you could pay someone $10-15/hour to do it for you. If you decide to do these tasks yourself, what you’re saying is that you’re only worth $10-15/hour.

And you’re not. You’re worth more than that. You’re the business owner. Your time is expensive. And these 17 virtual assistant tasks have a higher return when you hire someone than if you do them yourself.

 

 

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