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Name Your Price: The Ultimate Guide to Pricing Your Online Course

by Kev Charlie in Making Money, Marketing

Creating my first course was a project I’ll always remember—and literally never replicate. I’ve learned so much since then, with both course creation and online course pricing. In fact, I will never forget when I had my mentor at the time look over my course to offer feedback and constructive criticism.

He took one look at my course content, my sales page, and my course price, and he laughed. He laughed.

Then he told me to double the price.

Guy raises his eyebrows surprised he was told to double his online course pricing

^^ My reaction.

He told me I was bleeding value, and my students would never truly appreciate it at that price.

It’s kind of like when you get that free book from your friend or family, and it gets stuck in the corner. But when you pay for that book, it gets read.

And that goes for everything. Whether you put your skin in the game, or you force your customer to. That’s where the magic starts to happen. The higher the price, the better quality the customer too.

And the highest price, the highest quality.

Now, not all content is created equal. Literally, 99% of my content is free. (You’re welcome.) But when I want to invest in my students with content that’s attached to quality time (coaching calls) with me.

That’s when I make them invest. Because I know when they put their money where their mouth is, things start getting done.

And action gets the results they need for success.

teal and yellow graphic from addicted to marketing blog to learn online course pricing

Check out the episode below:

Pricing of services, especially when it comes to online course content, is an art all on its own. How much is your content worth? What price point will get the customers you’re looking for? How do you know how much value you’re providing?

Read

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